sir1963:
Name 3 top NZ sports people
Name 3 top NZ business people
Name 3 top NZ musicians/bands
Name 3 top NZ scientists
Name 3 top NZ engineers
Name 3 top NZ historians
See how many you have to google.
Now think how the "average" person would go with those questions.
Celebrating these people doesn't really mean anything. Historians, engineers and scientists aren't memorable because chances are what they are doing isn't entertaining. It might extremely important, but not very often entertaining.
I applaud academia's efforts to make papers more accessible by the average person. I read economic books, and being blunt, they are often painfully dry and I grind my way through some of them due to stubbornness. It is really hard to make boring content interesting,
Whereas we have sports folk on the front pages of paper/news/websites, musicians constantly because it's more entertaining than reading someone's thesis. Most people might scan a headline of a scientific breakthrough, but they're not going to read the published paper and remember it in years to come.