Lurch: Changed to a Magic TV box which up scales everything to 1080p, sure SD sources upscaled are not quite HD but the picture is impressive.
When you do view an HD program however it's fantastic, the detail is amazing.
Since getting the Magic TV box theres been no problems with picture quality, before that on the DVB-S service it was shocking.
So it all comes down to the source.
Any Full HD panel is essentially doing the same thing and upscaling everything to 1080p - firstly it has to deinterlace the content (which goes back to the whole which is better 720p vs 1080i debate) and then upscale it to fit a 1920x1080 panel.
The difference in picture quality just comes down to the quality of the hardware and software doing the upscaling.