Ragnor: The thing I didn't really like about the plasma's in the price range is that the glass front is very reflective 

For me glass up front was a huge bonus.  Little kiddy finger marks just wipe right off!
No fancy screen cleaning product for me, and the fingers don't do any permanent damage to the screen bits underneath.

We are lucky that in our lounge we just pull curtains on windows directly behind us/in line with TV.  Plenty of light still from the 3 other sets of windows in the same room.

JBhifi prices have a lot to do with not being easy to compare with other competitors.  As above though, if you click on an item, the model code is usually down the bottom.