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  Reply # 993314 24-Feb-2014 13:41 Send private message

Bung: How would you pronounce it without sounding like that PBX company?

You just open you mouth like this:

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  Reply # 993338 24-Feb-2014 14:02 Send private message

Buzz Bumble:
KiwiNZ:
out of curiosity, you seem a tad heated about the cost, are you a shareholder of the group?


Nope, but at the end of the day the likelihood is that Telecom will use it (and paying the twi who made the decision a big fat bonus) as an excuse to raise prices again - it's always the customer who ends up paying.

And on the topic of the costs involved, in the letterbox today we got a pointless, full colour, glossy postcard telling us that Telecom NZ will be changing their name mid-year, but "nothing will change" (plans, etc. all stay the same).

They're also going to have to redo the signage on all their "free" wif-fi hotspots.

Better start collecting "Telecom NZ" labelled bits and pieces to sell on TradeMe in 15 years time. ;-)


I suspect that the reason they didn't change the logo too, was because it is a watermark on much of their branded hardware out in the wild. So currently all they need to do is stick the new name over the top of the old one. To change all of the branding would cost a lot more. So it is a compromise solution, which means they are stuck with an old logo that looks odd with the new bold in your face font.

 

 



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  Reply # 993339 24-Feb-2014 14:04 Send private message

Bung: How would you pronounce it without sounding like that PBX company?

"The Company Formerly Known As Telecom"




Sideface


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  Reply # 993356 24-Feb-2014 14:35 Send private message

Buzz Bumble:
KiwiNZ:
out of curiosity, you seem a tad heated about the cost, are you a shareholder of the group?


Nope, but at the end of the day the likelihood is that Telecom will use it (and paying the twi who made the decision a big fat bonus) as an excuse to raise prices again - it's always the customer who ends up paying.

And on the topic of the costs involved, in the letterbox today we got a pointless, full colour, glossy postcard telling us that Telecom NZ will be changing their name mid-year, but "nothing will change" (plans, etc. all stay the same).

They're also going to have to redo the signage on all their "free" wif-fi hotspots.

Better start collecting "Telecom NZ" labelled bits and pieces to sell on TradeMe in 15 years time. ;-)


As a shareholder maybe I should suggest there be a charge on the Free WiFi hotspots.

I very much doubt the $20Million will impact on pricing




Mike
IT Management Consultant, Freelance money spender
The views stated in my posts are my personal views and not that of any other organisation.

 

 

 

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning,
We will remember them.

 

 


Banana?
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  Reply # 993359 24-Feb-2014 14:37 Send private message

I have no problem with it.

I am sure an extensive Cost-Benefit Analysis was done.

How many customers do Telecom have? Half a million? More? If they can get $4 extra a month out of them on average (and I'd pay $10-$15 a month for a decent streaming service like Netflix) they will have repaid their rebrand within the year.

Their current offerings are competitive, their service is good, their network is good (IMHO and experience).

I just hope their new offerings are good and well thought through (in other words, I hope they have been working on them for a couple of years already).

Spark up!

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  Reply # 993427 24-Feb-2014 16:19 2 people support this post Send private message

has anyone noticed that SPARK backwards is KRAPS


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  Reply # 993550 24-Feb-2014 19:02 Send private message

How about:

- "* - the company formally known as Telecom NZ".

- "Splat".

- "Dead bug".

- "Knitter's mess".

;-)



Of course, a quick Google search turns up a lot of "Spark" names already in New Zealand for various things, so they can't even trademark it (at least not without the messy splat symbol attached).


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  Reply # 993554 24-Feb-2014 19:11 Send private message

Buzz Bumble: How about:

- "* - the company formally known as Telecom NZ".

- "Splat".

- "Dead bug".

- "Knitter's mess".

;-)



Of course, a quick Google search turns up a lot of "Spark" names already in New Zealand for various things, so they can't even trademark it (at least not without the messy splat symbol attached).



Edit: not bittng anymore




Mike
IT Management Consultant, Freelance money spender
The views stated in my posts are my personal views and not that of any other organisation.

 

 

 

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning,
We will remember them.

 

 




BDFL - Memuneh
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  Reply # 993555 24-Feb-2014 19:12 One person supports this post Send private message

Please no shots at each other in this thread anymore.




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  Reply # 993556 24-Feb-2014 19:13 Send private message

I think its good tbh - finally people will get the idea that chorus and telecom/spark arent related anymore

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  Reply # 993755 24-Feb-2014 23:36 Send private message

Journeyman: I think rebranding to Spark is a bit crap, but I think ShowmeTV is worse. TVNZ's marketing for TV2 for all of last year was celebrities saying "Show me drama... Show me comedy... Show me TV2".
Also, ShowTV might be a bit upset.

Really should have called it SparkTV.


Called it!
Telecom's new TV venture name 'confusing'

 

Two New Zealand companies with similar names to Telecom's newly announced internet television venture, ShowmeTV, say resulting consumer confusion will have "massive implications" on the growth of their businesses.

 

The directors of Show TV, a direct-to-consumer advertiser, and ShowMe, an online retailer, say neither brand has any involvement with the telecommunications provider's new online television business, which is expected to debut in the next few months.

 



*snigger*

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  Reply # 993866 25-Feb-2014 09:23 Send private message

They should have simply called it TelecomTV ... or maybe just "Over-priced-and-Dead-in-Three-Years". ;-)

Realistically they shouldn't be doing TV at all. It's almost as silly as when ihug was buying Sky Cinemas. :-\ Companies should stick to the actual business they're meant to be in and not greedily try to "rule the world" / "do everything".

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  Reply # 993895 25-Feb-2014 09:51 Send private message

ahmad: Why didn't they just rebrand themselves as *? 


Heh.. that would have made finding them in search engines "fun"




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  Reply # 993932 25-Feb-2014 10:22 Send private message

Buzz Bumble: They should have simply called it TelecomTV ... or maybe just "Over-priced-and-Dead-in-Three-Years". ;-)

Realistically they shouldn't be doing TV at all. It's almost as silly as when ihug was buying Sky Cinemas. :-\ Companies should stick to the actual business they're meant to be in and not greedily try to "rule the world" / "do everything".


I cannot see a problem, Streaming TV services using their Broadband products is logical, probably why Vodafone is doing it. Diversification is good in business it avoids having all ones eggs in one basket.




Mike
IT Management Consultant, Freelance money spender
The views stated in my posts are my personal views and not that of any other organisation.

 

 

 

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning,
We will remember them.

 

 


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  Reply # 994008 25-Feb-2014 11:45 One person supports this post Send private message

Buzz Bumble: Realistically they shouldn't be doing TV at all. It's almost as silly as when ihug was buying Sky Cinemas. :-\ Companies should stick to the actual business they're meant to be in and not greedily try to "rule the world" / "do everything".


So Apple should never have got into phones/entertainment?
Virgin should never have got into mobile/communication?
Google should have stuck with being a search engine?
Amazon should just stick to selling books?


I dont agree that a company should be restricted to any one sector, if there are opportunities to collaborate in other industries or expand their business.

These days communications are vital to delivering entertainment services, wether that be via satellite, fibre, etc...Why shouldn't they try to capitalise on the profits in the content & service, rather than just the small chunk they're making on providing the connection?

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