Jarsky:Buzz Bumble: Realistically they shouldn't be doing TV at all. It's almost as silly as when ihug was buying Sky Cinemas. :-\ Companies should stick to the actual business they're meant to be in and not greedily try to "rule the world" / "do everything".
So Apple should never have got into phones/entertainment?
Virgin should never have got into mobile/communication?
Google should have stuck with being a search engine?
Amazon should just stick to selling books?
I dont agree that a company should be restricted to any one sector, if there are opportunities to collaborate in other industries or expand their business.
These days communications are vital to delivering entertainment services, wether that be via satellite, fibre, etc...Why shouldn't they try to capitalise on the profits in the content & service, rather than just the small chunk they're making on providing the connection?
Excellent point, and further to it: Virgin should never have got into Airlines, or anything other than selling records?
Go for it Spark, but don't ruin your new brand as you perceive you have ruined your old one (I personally have no negative connotations with Telecom, I think they have done a good job at riding through some adversity).