Telecom New Zealand to be renamed Spark

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Banana?
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# 994032 25-Feb-2014 12:20

Jarsky:
Buzz Bumble: Realistically they shouldn't be doing TV at all. It's almost as silly as when ihug was buying Sky Cinemas. :-\ Companies should stick to the actual business they're meant to be in and not greedily try to "rule the world" / "do everything".

So Apple should never have got into phones/entertainment?
Virgin should never have got into mobile/communication?
Google should have stuck with being a search engine?
Amazon should just stick to selling books?

I dont agree that a company should be restricted to any one sector, if there are opportunities to collaborate in other industries or expand their business.

These days communications are vital to delivering entertainment services, wether that be via satellite, fibre, etc...Why shouldn't they try to capitalise on the profits in the content & service, rather than just the small chunk they're making on providing the connection?

Excellent point, and further to it: Virgin should never have got into Airlines, or anything other than selling records?

Go for it Spark, but don't ruin your new brand as you perceive you have ruined your old one (I personally have no negative connotations with Telecom, I think they have done a good job at riding through some adversity).

myusername

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# 994765 26-Feb-2014 12:07

I don't like the name Spark at all. I suppose it will catch on (let's hope so for their sake).

At least Telecom was an authority name.

They say they are moving towards different projects, internet tv, whatever, but these are still telecommunications services.

Buzz Bumble

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# 994825 26-Feb-2014 13:39

TV isn't telecommunications service ... it's a service that uses existing telecommunications services to deliver it's content. Retail shops are not a transport delivery service just because all their stock is brought in via trucks.

Two letters to the editor from yesterday's NZ Herald (25 February, 2014) ...

So Telecom is to become Spark. It is a pity that it did not get its priorities right before spending all this money.

It certainly has almost no human bright sparks on its payroll, or it would have prioritised getting Xtra email working properly and dumped the problem-plagued Yahoo.

The new name is laughable. There has not been a spark of consumer assistance for years.

Why would a company specialising in communications of various kinds change to a name most suited to an electrical repair shop? Spark is used as a name for a dog. Maybe it will not prove inappropriate after all. It is not wise to tempt fate.

mattwnz

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# 994844 26-Feb-2014 14:06

I don't know why people are getting so passionate about this. Maybe people still think they are govt owned or something, as I have heard people say that the money would be better spent paying for food for low income families. But this is a private company, and are largely no different from any other ISP.It is up to them if they want to trash a long established brand name, with something very generic. The ironic thing is that there is more brand recognition for brands such as Orcon which is more of a unique name, than there is for a more generic name like Spark, which will now need to go on a big marketing campaign to get people to know the brand. I wonder if in a year if more people will know the telecom brand, or the spark brand. Personally I think it is a very dangerous move, and I think shareholders should have voted on this change. I would be more for them abbreviating telecom to TNZ (c) TCNZ or , NZT or NZTC, like British telecom did with BT, which I think is a clever way of reinventing a brand without trashing it. Infact I quite like TNZ (c) as a brand name, especially if it was pronounced TEE N ZEE.

Bung

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# 994859 26-Feb-2014 14:28

The change of logo got sold as not being about Telecom itself like the old logo but about being "anything the customer wanted it to be". The "This little light of mine" campaign seemed to end up with the logo being called Spark (probably because Telecom bosses needed to call it something). Now Spark has done full circle and is all about Telecom.

When all past announcements are only a Google away you'd think they'd review what they said yesterday before writing tomorrow's press release.

mattwnz

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# 994898 26-Feb-2014 15:22

Bung: The change of logo got sold as not being about Telecom itself like the old logo but about being "anything the customer wanted it to be". The "This little light of mine" campaign seemed to end up with the logo being called Spark (probably because Telecom bosses needed to call it something). Now Spark has done full circle and is all about Telecom.

When all past announcements are only a Google away you'd think they'd review what they said yesterday before writing tomorrow's press release.

Probably just goes to show that explanations like that for logos and brand names can just be PR BS. A company is in business to make money and provide a quality service for that money, which will then grow the company and make it more valuable. So they want a unique logo, brand and colour scheme that is memorable, and there is a science to it a people react better to certain colours. Red is a good sales colour for example, especially around the fast food industry.

steve98

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# 994900 26-Feb-2014 15:24

Buzz Bumble: They should have simply called it TelecomTV ... or maybe just "Over-priced-and-Dead-in-Three-Years". ;-)

How can you make this comment about a service that so far we only know the name of? You should be glad, we desperately need competition in this space, Telecom are as well positioned to make as good a go at this as any other company in NZ.

Bung

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# 994910 26-Feb-2014 15:45

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mattwnz: So they want a unique logo, brand and colour scheme that is memorable,

If they want to stay unique they'd better talk sternly to Spark Telecom in Lucknow India who seem to be using the same Logo.

freitasm

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# 994913 26-Feb-2014 15:46

Holy crap, this is too good!

My technology disclosure | Digital Transformation | Enterprise Content Management | Customer Relationship Management | Data Insights, Business Intelligence and Advanced Analytics

StarBlazer

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# 994915 26-Feb-2014 15:50

Bung:
mattwnz: So they want a unique logo, brand and colour scheme that is memorable,

If they want to stay unique they'd better talk sternly to Spark Telecom in Lucknow India who seem to be using the same Logo.

Ha ha, I bet Spark Telecom in India has never had so many offshore hits!!!

Procrastination eventually pays off.

Stu

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# 994916 26-Feb-2014 15:52

This could finally get interesting

Kyanar

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# 994917 26-Feb-2014 15:52

StarBlazer:
Bung:
mattwnz: So they want a unique logo, brand and colour scheme that is memorable,

If they want to stay unique they'd better talk sternly to Spark Telecom in Lucknow India who seem to be using the same Logo.

Ha ha, I bet Spark Telecom in India has never had so many offshore hits!!!

They incorporated in November 2013, clearly using a stolen Telecom NZ logo. I'd sue them into the ground, personally.

ubergeeknz

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# 994919 26-Feb-2014 15:55

Ha! Couldn't write this stuff :)

StarBlazer

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# 994920 26-Feb-2014 15:56

Kyanar:
StarBlazer:
Bung:
mattwnz: So they want a unique logo, brand and colour scheme that is memorable,

If they want to stay unique they'd better talk sternly to Spark Telecom in Lucknow India who seem to be using the same Logo.

Ha ha, I bet Spark Telecom in India has never had so many offshore hits!!!

They incorporated in November 2013, clearly using a stolen Telecom NZ logo. I'd sue them into the ground, personally.

What about Spark Telecom in Palestine? They've been going a bit longer!

Procrastination eventually pays off.

freitasm

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# 994924 26-Feb-2014 15:58

Yes, but they don't have THE LOGO!

My technology disclosure | Digital Transformation | Enterprise Content Management | Customer Relationship Management | Data Insights, Business Intelligence and Advanced Analytics

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