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  # 997968 3-Mar-2014 10:04
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Logo here too

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  # 998360 3-Mar-2014 19:49
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I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.

 
 
 
 




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  # 998379 3-Mar-2014 20:07
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mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.


I see a big logo in the background image and the favicon on tab?





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  # 998586 4-Mar-2014 09:42
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They've decided to change their name again. It's not going to be "Telecom New Zealand" nor "Spark", but they will now simply be called " " (without the quotes) ... it was some manager's idea so that they will save a fortune on signage costs. ;-)

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  # 998686 4-Mar-2014 11:50
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Buzz Bumble: They've decided to change their name again. It's not going to be "Telecom New Zealand" nor "Spark", but they will now simply be called " " (without the quotes) ... it was some manager's idea so that they will save a fortune on signage costs. ;-)


Given the overwhelming response from the internet community, Telecom have decided to slightly alter the rebrand. They will now be known as "Snark".

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  # 998770 4-Mar-2014 13:24
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freitasm:
mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.


I see a big logo in the background image and the favicon on tab?



Yes but there should be a telecom brand name over the top of the squiggle watermark in the top left. If you navigate to another page apart from the homepage, the logo will appear over it. The homepage is missing the company name for some reason.



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  # 999345 5-Mar-2014 11:34
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From Stoppress:


Comments about the new name were largely negative, with three visitors branding it silly and another saying the branding was rubbish. "Instead of spending $20 million on re-branding, changing all advertisements and billboards, this money should be put towards investment for customers," one comment read.

"First of all you change the company symbol to a gloomy meaningless scribble, removing the happy yellow colour and sense of strong structure in the old symbol. Now you are changing the name to something without meaning or significance to your customers," said another.

In his reply to the latter comment, COO Jason Paris acknowledged some customers weren't keen on a name change and "that we have more important things to focus on than that".

"The reality is that this name change is the result of a business strategy - not a name change for the sake of it. Telecom is a far different organisation today than it was when the Telecom brand launched in 1987. Telecom is linked with home phones and now we are about mobility, data, digital services, apps and entertainment."




 
 
 
 


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  # 999372 5-Mar-2014 12:17
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I suppose one thing with the name change people will not think that Spark still owns the cable, fiber, yellow / white pages and other things that they have sold off over the years..




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  # 999435 5-Mar-2014 13:41
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From Stoppress: "Reality is that this name change is the result of a business strategy - not a name change for the sake of it. Telecom is a far different organisation today than it was when the Telecom brand launched in 1987. Telecom is linked with home phones and now we are about mobility, data, digital services, apps and entertainment."


Typical meaningless management double-talk. Since when did "Telecom" mean "home phone"?? They have they been providing data and mobile services for at least a decade or two (longer if you count faxes), and yet NOW they decide to change the name. The name is largely irrelevant in most businesses and rarely does the name tell you exactly everything they do. :-\ Nope, the true reality is that it *IS* just a business strategy (they've even stated it somewhere as being an attempt to attract young customers) and simply a new over-paid CEO trying to make his own mark.

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  # 999457 5-Mar-2014 14:00
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The name means nothing the products and services do.

Does the name Apple reflect the products?
Does Suzuki reflect the products?
Does Snap, Orcon, Revera, Chorus, Adobe, reflect the products?

The branding is part of the image and marketing strategy not the product sets sold. 

Telecom move to get away from the stodgy old ex Government Department image is great. The name change has zero effect on current customers, the products do and the announcement of a move into entertainment
is a positive and exciting change for the company. 




Mike
Retired IT Manager. 
The views stated in my posts are my personal views and not that of any other organisation.

 

Using empathy takes no energy and can gain so much. Try it.

 

 


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  # 999573 5-Mar-2014 15:42
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Personally I don't really care what they are called only what services for what price they offer but us geeks are different from the average joe.

Telecom is a household name, it's almost one of those cases where the brand name became the generic descriptor used for the word like xerox (copying), band aid (plaster), gib (drywall) at least in NZ with non tech savy people.

It's probably a huge mistake to throw that away that marketing collateral for a trendy new name.


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  # 999592 5-Mar-2014 16:24
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mattwnz:
freitasm:
mattwnz: I have noticed that when going to the telecom website, there is now no logo on it at all, neither telecom or spark, on their homepage. So you don't actually know whose companies website you are even on. Although the other pages do have the telecom branding. So not sure what has happened to their homepage.


I see a big logo in the background image and the favicon on tab?



Yes but there should be a telecom brand name over the top of the squiggle watermark in the top left. If you navigate to another page apart from the homepage, the logo will appear over it. The homepage is missing the company name for some reason.

Well, this here's the background image -

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  # 1001013 7-Mar-2014 21:34
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some one asked me to read spark backwards and tell them what it says ... hmmmm..... So I did. Un oh!!!!!




nunz

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  # 1001017 7-Mar-2014 21:41
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nunz: some one asked me to read spark backwards and tell them what it says ... hmmmm..... So I did. Un oh!!!!!

LMAO "kraps"

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  # 1001166 8-Mar-2014 10:28
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Yep, someone wrote a letter to the editor in the New Zealand Herald last week pointing that out. I think someone also already mentioned reading it backwards in this topic.

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