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BDFL - Memuneh
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# 140818 21-Feb-2014 08:41
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Just received:


 

Telecom changing its name to Spark

 

Rebrand is latest in series of changes that are resetting the company for the digital future

 


Telecom intends to change its name later this year to Spark, marking the next step in a series of far-reaching changes the company has made during the past year.

Telecom Chief Executive Simon Moutter said Spark better reflects the company’s new direction and the aspirations it has for its place in the life of New Zealanders.

 

“As a company we’ve moved far beyond the home telephone. Spark better represents what we are today – it is all about digital services, fibre, mobile, data, cloud, entertainment, apps, or whatever new technology is around the corner.  

“Spark is a word that has life and energy, and links to the creativity of New Zealanders, the modern tech economy and our desire to enable our customers to thrive. It will carry with it our widely recognised logo, which is generally referred to as the ‘spark’.”

The change was announced as part of Telecom’s half-year results, which showed the company gaining 200,000 mobile customers in the past 12 months and announcing a new cutting edge internet-delivered TV and movie service called ShowmeTV.

“The upcoming launch of ShowmeTV offers all New Zealanders an exciting new choice about how to get their home entertainment, which we think represents the future of how people will access content. It’s a great example of how this company is changing by delivering the sorts of new services our customers want,” said Mr Moutter.

Last year, Telecom undertook a number of bold steps, including:

 

  • launching its 4G mobile data network, available to its customers at no extra charge – and underpinned by a brand-new core data network using state-of-the-art optical transport technology;
  • revamping phone booths into a nationwide network of public WiFi hotspots to give customers even better connections when out and about, and enhance the value of mobility solutions for business clients;
  • launching new generation Ultra Fibre services on the government-supported Ultra-Fast Broadband (UFB) network, and faster VDSL broadband over the existing copper network for customers not connected to UFB;
  • through its Gen-i unit, becoming a leader in Cloud services for business and government customers, purchasing IT infrastructure and data centre specialist Revera and building new data centres in Auckland, Wellington, Christchurch and Dunedin;
  • winning the contract to build a 21st century online educational platform for New Zealand schools to maximise the digital opportunities created by the UFB rollout under the Government’s Network for Learning initiative;
  • using digital technology to encourage Kiwi generosity and revolutionise the giving sector –creating New Zealand’s first zero-fees online fundraising platform for charities and worthy causes through the Telecom Foundation’s purchase of fast-growing local startup Givealittle;
  • committing a further $149 million to become the biggest player in the newly available 700 MHz band radio spectrum, enhancing the efficient rollout of 4G mobile data services to rural New Zealand.
  • exiting the Australian market to focus on building a better technology future for New Zealand.

“We’re operating at a faster pace than in the past and we have to appeal to a broader range of customers in a competitive market place. Our successful initiatives in 4G mobile, fibre, WiFi, cloud services and applications have given us new momentum,” said Mr Moutter.

“When we embarked on this journey, we knew that at some point we would likely move beyond the Telecom name – to something that better reflects what our customers expect from us. Last year we gave our mass-market brand a colour and style refresh to reflect the changes we had already made as a business – and customers have responded positively.

“We’ve now decided to take the next step. We believe Spark symbolises what we are now - a confident, forward-looking technology company that helps people to connect, engage and share their lives in amazing ways, and helps businesses to compete and prosper in the digital age.

“Spark will be the new face of our company, focused on ensuring that everyone can live, work and play in more amazing ways. In the city, at the beach, at home, on the farm. From Otara to Otorohanga, from Omaha to Oamaru.”

Spark Digital Solutions will be the new name for Gen-i, providing solutions for the rapidly evolving needs of business, enterprise and government clients as they meet the demands of an increasingly globalised, connected and mobile customer base.

Spark Ventures will be the new name for Telecom Digital Ventures and will be focused on accelerating the company’s future focus, delivering connected digital experiences that customers love and applications such as Smart Data analytics that will power tomorrow’s successful businesses.

Spark New Zealand Limited is intended to be the new name for the parent company, Telecom Corporation of New Zealand Limited.

Until the name change takes place later this year, the company will continue to trade as Telecom and Gen-i.

“Technology-enabled digital services are changing the world. We will have succeeded when Spark is seen as an indispensable part of people’s everyday life and we are helping to unleash New Zealand’s potential,” said Mr Moutter.

For more information visit www.telecom.co.nz/sparkshould 

 







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BDFL - Memuneh
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  # 1104567 8-Aug-2014 07:52
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Received today:



The company that for the past 27 years New Zealanders have known as Telecom has today changed its name to Spark New Zealand.

Managing Director Simon Moutter says the decision marks the latest and biggest step in the company’s transformation over the past 18 months, reflecting huge industry changes and global shifts in communications technology.

“We now do much more than provide a copper line telephone service and we no longer own the fixed line network. We’re into a whole raft of new technologies…business cloud services, data centres, Internet TV, whatever new is around the corner. The Telecom brand simply didn’t reflect this new world.

“Over the past 18 months we’ve listened carefully to our customers, improved services and lowered our prices dramatically. We’ve innovated with public WiFi zones, launched new Cloud services, partnered to offer free Spotify Premium, launched Ultra Fibre, and more. But despite all these changes, we know many New Zealanders – particularly among the half of the population who are under 35, or those from more diverse backgrounds – think Telecom is ‘not for them’. The same applies to former customers who may have left us many years ago.

“Success for any business means staying relevant to existing customers while also attracting new ones. Spark will be a stimulus for new customers to take another look at what we have to offer, and we think they will be pleasantly surprised.”

Mr Moutter says the change to Spark is not about dismissing Telecom’s heritage, but rather about building on it and taking it into the future.

“We know many of our long-standing customers are happy with the Telecom brand. That’s fantastic, and these customers are hugely important to us. As Spark, we’re absolutely committed to continuing to deliver and improve the services our current customers value while also building a business that will keep them at the cutting edge of global technology.”

Mr Moutter says that another big part of the brand change is the company’s medium-to-large business and IT services division, Gen-i, becoming Spark Digital.

“The needs of our business, enterprise and government customers are changing just as fast as those of consumers. Spark Digital will provide our customers with ready access to leading infrastructure, capabilities and skill sets as they meet the demands of an increasingly globalised, connected and mobile customer base.

“Today, technology is a vital part of all our lives and businesses – allowing us to do amazing things we wouldn’t have thought possible even a few years ago. As Spark New Zealand we’re determined to deliver for our customers and for the future of New Zealand,” said Mr Moutter.

Mr Moutter said that Spark would be announcing a number of exciting new initiatives over the coming weeks and months, and that the first of these – which begins tomorrow – was simply about saying a big ‘thank you’ to its existing customers.

The Spark Thanks reward programme has been designed around what Spark customers have told the company they love: music, movies and technology. The programme will offer customers discounts on movie tickets, and early access to and discounts on concert tickets, through strategic partnerships with premium brands Event Cinemas and Live Nation. Mr Moutter said more partnerships and associated customer benefits would be announced in the coming weeks.

In the build-up to the launch of Spark Thanks, an ‘ATM’ machine has been travelling around New Zealand dispensing ‘thank you’ gifts to Spark customers.

Spark New Zealand will have the following core business units and brands:

 

  • Spark Home, Mobile and Business is the new name for Telecom Retail. It operates under the Spark and Spark Business brands.
  • Spark Digital is the new name for Gen-i.
  • Spark Wholesale is the new name for Telecom Wholesale.
  • Spark Ventures is the new name for Telecom Digital Ventures.
  • The names of some other business units and brands have not changed:  these include Revera, AppServ (business Cloud services); Skinny (mobile); Bigpipe (broadband); Qrious (data analytics); Lightbox (Internet TV); and Telecom New Zealand International.




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