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  Reply # 1050844 22-May-2014 08:14
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SteveON: They don't have to remove the ad, the ASA hold no legally binding authority.


Actually, they kind of do.  The ASA was formed by the advertising industry voluntarily under the threat of government regulation.  Basically, the ASA exists so that the government does not create a legally binding authority, as the advertising industry would prefer to control their own regulation (the alcohol, gambling, etc, industries didn't think far enough ahead to pull this stunt).

So, yes, Telecom did have to pull the ad.

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  Reply # 1050870 22-May-2014 09:30
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How many complaints have been made about the Campbell's stock ad where some French celebrity chef loads up the microwave and tosses it out into the yard?

The inconsistency of the various advertising standards bodies is shown in the way complaints about electronic pest controllers have been accepted or declined.

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