KiwiNZ:old3eyes:KiwiNZ: Lots of coroporations rebrand
International Business Machines----- IBM
General Motors Corporation---------- GM
Teal------------------------------------- Air New Zealand
BOAC............................................ British Airways
To name just a few. Rebranding gives the opportunity to renew and refresh, its not a bad thing.
But those names still mean the same thing. Most abbreviations. Spark in no way abbreviates the name Telecom NZ..
Bit of a long bow quoting TEAL as most people under 50 will have no idea what that was..
In 50 years how many will remember Telecom?
A more recent change was Datsun to Nissan
Telecom itself is a 'rebrand' as it was originally NZ Post Office back in whenever (80s?)