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# 171912 5-May-2015 11:05
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Spark is giving customers an even more compelling reason to switch to its Ultra Fibre plans from today with the introduction of new competitive pricing for the majority of its plans (details below) and Fibre Landline (voice-over-fibre technology) for landline calling.

Spark has also launched new Fibre 200 plans (up to 200Mbps download and 20Mbps upload) available with a Fibre Landline service or as a standalone Naked Broadband service.
Spark Home, Mobile and Business Chief Executive, Chris Quin, says: “Fast fibre has never been more attractive to customers, as the cost of these plans starts to line up with our popular ADSL and VDSL broadband plans.

“The Internet TV market has taken off this year, led by the great line-up of TV shows on Lightbox. We think this will fast become the way mainstream New Zealanders watch TV and movies. This change in behaviour, and the continued growth in online gaming, music streaming and social media, means more of our customers are demanding the speeds fibre can offer, combined with larger – or unlimited - data allowances.

“These new Ultra Fibre plans give home broadband customers even more incentive to be with Spark.”

Previously, Spark Ultra Fibre customers who wanted a landline needed two separate connections - one for their fibre broadband service, and the other for their copper landline service. The introduction of Fibre Landline means Spark can provide broadband and landline services over a single fibre connection.

Spark Fibre Landline works differently from most other voice-over-fibre products because it provides customers with a dedicated ‘lane of traffic’ for their landline service and another for their data service, all over one fibre connection.

Quin explains: “Instead of carrying all our customers’ fibre broadband and landline traffic over the top of broadband, we’re able to manage and monitor these services separately, promoting better voice quality and improved broadband performance.

“This is important because it means as fibre becomes available to more New Zealanders, customers with a landline will continue to have a smooth experience making calls even at busy times on the network.
Customers can also choose to use Fibre Landline as a standalone service without a broadband connection* – especially helpful to those living in areas such as new sub-divisions and buildings where fixed telecommunications are only available over fibre.”

Fibre Landline is a high-quality product with all the most popular functions of the copper landline service, along with extras like ‘Divert my number if unreachable’ - which allows customers to set up an alternative number to divert calls to if their landline services goes down, for example, in a power outage. Customers can access the different functions of Fibre Landline by logging into MySpark portal – an online self-service tool that helps customers setup, monitor and manage these various extras.

Quin said from today new and existing Spark customers who want to move from a copper connection to fibre and who require a landline will be connected to Fibre Landline - as part of the standard fibre installation by their local fibre company (LFC).

Over the next few months existing Ultra Fibre customers will also be migrated over to one of Spark’s new Ultra Fibre plans and (if they require a landline service) to Fibre Landline. If they don’t require a landline, they can choose one of Spark’s new Naked Broadband plans. It will also be possible for customers to keep a copper landline if they wish to but this will come at an additional charge.

“Whatever the scenario, we’ll be working with our partners to ensure existing fibre customers who want to move onto the new Ultra Fibre plans and use a fibre landline are switched over with as little hassle as possible. Of course, if we think there will be delays sending a technician out to the customer we’ll let them know as soon as we can.” said Mr Quin.

Fibre Landline and a new range of Ultra Fibre plans will also be available for Spark Business and Spark Digital customers – pricing and features will vary.






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