Telecom New Zealand: new logo discussion

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom New Zealand: new logo discussion

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#264481 17-Oct-2009 09:20

I quite like it (really didn't like the old box logo).

Though I have to say the first thing I thought of was Gary Trudeau's representation of Dubya in Doonesbury (http://en.wikipedia.org/wiki/Doonesbury#Use_of_real-life_politicians_as_characters). A stetson over the top of it would just complete the image.

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Bainn

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#264486 17-Oct-2009 09:35

I think it's an improvement on the old logo, but its simplicity - which is a strength - is also its curse. Really does look like a child scribbled on a piece of paper.

mikman

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#264495 17-Oct-2009 10:08

This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

The logo is a representation of a change in values based around People Power. It's a brave move considering where Telecom has been in the past.

The proof of how this works seeing the evidence day to day in what Telecom people do and their freedom to act to solve customer problems. There's heaps of it - all you have to do is see how proud Telecom people are to be representing Telecom in forums like geekzone, twitter and the like.

Telecom will always get criticised for change, but when you see how much they are investing and the impact on the market (just look at XT) I absolutely admire their courage for going out on a limb. Good on them!

Miki

Behodar

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#264501 17-Oct-2009 10:38

exportgoldman: it's got too much baggage from the Gatting error with bad service and horrific performance.

Freudian slip? :P

freitasm

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#264502 17-Oct-2009 10:42

mikman: This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

The logo is a representation of a change in values based around People Power. It's a brave move considering where Telecom has been in the past.

The proof of how this works seeing the evidence day to day in what Telecom people do and their freedom to act to solve customer problems. There's heaps of it - all you have to do is see how proud Telecom people are to be representing Telecom in forums like geekzone, twitter and the like.

Telecom will always get criticised for change, but when you see how much they are investing and the impact on the market (just look at XT) I absolutely admire their courage for going out on a limb. Good on them!

Miki

Miki is absolutely right there. Telecom will always be criticised, regardless of putting on a good work. People can't get past the mob mentality and start looking at what the people is doing within the company and how this reflects outside.

But hey, people like to complain. You don't see often people posting here - or anywhere else - when a company does a great job or does something beyond its charter.

FWIW, I think Telecom is doing great in the last few years.

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NonprayingMantis

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#264520 17-Oct-2009 12:12

"A bottle of red wine and a crayon and I think I could do that," said Vodafone spokesman Paul Brislen. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10603733

Really Paul, I expect that sort of thing from the general public, people who have zero knowledge about the amount of work and effort that goes into branding to produce seemingly simple results, but from you? That is just being childish and petty. That you would make such a snide comment in your official capacity just makes you sound bitter and not knowledgable at all about the work that goes into branding.

So, Telecom use an asterisk as their logo. I can think of another company who uses a simple punctuation mark as their logo. Anyone?

answer:

Give me a set of compasses and a red crayon I can build your logo in a few seconds Paul. But do you think that was a waste of money?

corksta

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#264521 17-Oct-2009 12:16

NonprayingMantis: "A bottle of red wine and a crayon and I think I could do that," said Vodafone spokesman Paul Brislen.
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10603733

Really Paul, I expect that sort of thing from the general public, people who have zero knowledge about the amount of work and effort that goes into branding to produce seemingly simple results, but from you? That is just being childish and petty. Pathetic really that you would make such a snide comment in your official capacity.

In response to that the reporter should have then asked: "someone could say the same about the Vodafone logo couldn't they?"

A bottle of white wine and a red crayon and I'd be away.

I like the new logo, a nice fresh look, nice colours.

oldmaknz

536 posts

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#264524 17-Oct-2009 12:33

Disappointed at Vodafone's reply. Petty attacks on your competitors don't do much for your image.

jaidevp

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#264525 17-Oct-2009 12:42

mikman: This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

The logo is a representation of a change in values based around People Power. It's a brave move considering where Telecom has been in the past.

The proof of how this works seeing the evidence day to day in what Telecom people do and their freedom to act to solve customer problems. There's heaps of it - all you have to do is see how proud Telecom people are to be representing Telecom in forums like geekzone, twitter and the like.

Telecom will always get criticised for change, but when you see how much they are investing and the impact on the market (just look at XT) I absolutely admire their courage for going out on a limb. Good on them!

Miki

My sentiments exactly.
Thank You everyone, it's nice to know our work is appreciated :)

MikeyPI

450 posts

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#264531 17-Oct-2009 12:57

mikman: This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

The logo is a representation of a change in values based around People Power. It's a brave move considering where Telecom has been in the past.

The proof of how this works seeing the evidence day to day in what Telecom people do and their freedom to act to solve customer problems. There's heaps of it - all you have to do is see how proud Telecom people are to be representing Telecom in forums like geekzone, twitter and the like.

Telecom will always get criticised for change, but when you see how much they are investing and the impact on the market (just look at XT) I absolutely admire their courage for going out on a limb. Good on them!

Miki

Jesus were you on the design team or something?

Lets put all our fanboyism away for a moment, (we all know were each others loyalty lie, incl mine)

This isn't bout some metaphorical representation of what the company intends, its about their logo...

Which IMHO is a joke, and as some one pointed out the agency will be laughing all the way to the bank to cash their multi million dollar cheque.

This will go down with the London Olympics logo.....

Am I saying VFNZ logo is anybetter.. slightly, but at least it looks professionally presented.
Despite what it is meant to represent, or symbolise, the fact remains it is a roughly scribbled asterisk, of which i fail to see their tentative link to "people power".

johnr

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#264537 17-Oct-2009 13:07

NonprayingMantis: So, Telecom use an asterisk as their logo.?

Since when did Telecom NZ advise the new logo was a Asterisk?

And stop taking what Paul said to heart you will live longer

http://en.wikipedia.org/wiki/File:Asterix_-_Cast.png

John

Satch

1985 posts

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#264539 17-Oct-2009 13:13

Now this is better.

https://cdn.geekzone.co.nz/imagessubs/blogdf592fc6a2992b24d62821f382340d0f.jpg

vexxxboy

4085 posts

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#264540 17-Oct-2009 13:16

dont care i dont do any business with telecom and a new logo wont make me change my mind.

Common sense is not as common as you think.

johnr

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#264542 17-Oct-2009 13:20

Satch: Now this is better.

https://cdn.geekzone.co.nz/imagessubs/blogdf592fc6a2992b24d62821f382340d0f.jpg

Better copy right that

John

NonprayingMantis

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#264543 17-Oct-2009 13:20

Jesus were you on the design team or something?

Lets put all our fanboyism away for a moment, (we all know were each others loyalty lie, incl mine)

This isn't bout some metaphorical representation of what the company intends, its about their logo...

Which IMHO is a joke, and as some one pointed out the agency will be laughing all the way to the bank to cash their multi million dollar cheque.

This will go down with the London Olympics logo.....

Am I saying VFNZ logo is anybetter.. slightly, but at least it looks professionally presented.
Despite what it is meant to represent, or symbolise, the fact remains it is a roughly scribbled asterisk, of which i fail to see their tentative link to "people power".

ETA: sorry, just realised you weren't replying to me. No idea why I thought you were. the below probably makes little sense as a reply to you now.

By all means say you do, or don't, like it (it's a personal preference thing after all), but to attack it because it is easy to reproduce is just dumb since being simple and easily recongisable is the whole point (especially as Paul is speaking in his professional capacity as vodafone spokesperson - and even more so when his organisation has an incredibly simplistic logo).

You could say the exact same thing about the a lot of works of modern art. You may or may not like them but most people aknowledge that just because something is simple to reproduce, doens't mean it is crap.

Think of some of the logos of the largest companies on the planet - some of the most recongnisable of them are incredibly simple and easy to reproduce.

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