Telecom New Zealand: new logo discussion

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# 264544 17-Oct-2009 13:23

johnr:
NonprayingMantis: So, Telecom use an asterisk as their logo.?

Since when did Telecom NZ advise the new logo was a Asterisk?

And stop taking what Paul said to heart you will live longer

http://en.wikipedia.org/wiki/File:Asterix_-_Cast.png

John

in the article I already linked to

"What we are saying here to people is that this is all about you - it is literally whatever you want it to be," said director of brand and marketing Craig Herbison. "This is about self expression."
The new logo - a hastily drawn asterisk? - will be used across nearly all of the Telecom business and marks a new image for the firm.

freitasm

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# 264545 17-Oct-2009 13:28

MikeyPI:
mikman: This change has been at least 3 years (maybe more) in the making. And for all of the anti-Theresa commentators, she initiated it.

Jesus were you on the design team or something?

You obviously don't know Miki then. No, he wasn't in the design team. Yes, he worked for Telecom, years ago. So he knows what he's talking about. No he doesn't work for Telecom now. He's actually the Snapper CEO.

freitasm

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# 264547 17-Oct-2009 13:30

NonprayingMantis:
johnr:
NonprayingMantis: So, Telecom use an asterisk as their logo.?

Since when did Telecom NZ advise the new logo was a Asterisk?

John

in the article I already linked to

The new logo - a hastily drawn asterisk? - will be used across nearly all of the Telecom business and marks a new image for the firm.

That's the journalist describing it, not Telecom.

NonprayingMantis

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# 264548 17-Oct-2009 13:32

That's the journalist describing it, not Telecom.

from the bit you edited out of my quote

"What we are saying here to people is that this is all about you - it is literally whatever you want it to be," said director of brand and marketing Craig Herbison. "This is about self expression."

freitasm

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# 264549 17-Oct-2009 13:32

johnr: And stop taking what Paul said to heart you will live longer

That's bad advice, John. You are saying that Paul can diss as much he wants on a newspaper no less with a large audience but people shouldn't worry?

I am sorry but yes people should worry. Because thousands of people read Paul's comment and they will think whatever Paul is leading them to think when they read that comment.

So yes it has to be taken seriously as something damaging to the competitor's brand.

hellonearthisman

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# 264553 17-Oct-2009 13:56

small image that's not a big one scaled #bandwidth

Telecoms new logo is a simple diagram to show how they will manage their operational separation.
Note the 3 different lines = 3 different parts.

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# 264558 17-Oct-2009 14:09

Paul Brislen is a joke. I've never known a spokesperson for a major company that makes so many ill-considered gaffes in their official capacity as him. Grow up Paul - and for that matter grow up Vodafone NZ. You're starting to come across as someone who was edgy and cool a decade or so ago but is now just somebody's embarrassing uncle at somebody else's party.

NonprayingMantis

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# 264560 17-Oct-2009 14:24

hellonearthisman:
Telecoms new logo is a simple diagram to show how they will manage their operational separation.
Note the 3 different lines = 3 different parts.

Chorus, Wholesale, Retail and Gen-i?

johnr

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# 264564 17-Oct-2009 14:36

freitasm:
johnr: And stop taking what Paul said to heart you will live longer

That's bad advice, John. You are saying that Paul can diss as much he wants on a newspaper no less with a large audience but people shouldn't worry?

I am sorry but yes people should worry. Because thousands of people read Paul's comment and they will think whatever Paul is leading them to think when they read that comment.

So yes it has to be taken seriously as something damaging to the competitor's brand.

Paul is allowed his own personal view

My personal view is I do not mind the new logo

John

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# 264566 17-Oct-2009 14:39

NonprayingMantis:
hellonearthisman:
Telecoms new logo is a simple diagram to show how they will manage their operational separation.
Note the 3 different lines = 3 different parts.

Chorus, Wholesale, Retail and Gen-i?

Gen-I is also Retail in the seperation scheme of things.

Martin_NZ

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# 264576 17-Oct-2009 14:53

and we wonder how much the ad agency got paid to come up with that...

Telecoms new direction... bwahaha the logo in fact looks like it has LOST its direction.

She's a stunner. Cant wait to see what BS telecom come up wuith next.

TELECOM NEW LOGO = FAIL!!!!

TELECOM + TIVO = FAIL!!!

NonprayingMantis

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# 264577 17-Oct-2009 14:56

johnr:
freitasm:
johnr: And stop taking what Paul said to heart you will live longer

That's bad advice, John. You are saying that Paul can diss as much he wants on a newspaper no less with a large audience but people shouldn't worry?

I am sorry but yes people should worry. Because thousands of people read Paul's comment and they will think whatever Paul is leading them to think when they read that comment.

So yes it has to be taken seriously as something damaging to the competitor's brand.

Paul is allowed his own personal view

My personal view is I do not mind the new logo

John

of course he is, but when his job is official vodafone spokesperson and he is speaking to a jounalist, whatever he says is vodafone's official view.

freitasm

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# 264579 17-Oct-2009 15:04

hellonearthisman:
Telecoms new logo is a simple diagram to show how they will manage their operational separation.

Note the 3 different lines = 3 different parts.

As an aside it just shows how things travel on the Internet. This image is hosted somewhere else, but still bears the name I gave it when uploading to the Geekzone server last night. If you read the topic in this thread you will see a link to it on a much higher resolution and size.

freitasm

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# 264580 17-Oct-2009 15:08

johnr:
freitasm:
johnr: And stop taking what Paul said to heart you will live longer

That's bad advice, John. You are saying that Paul can diss as much he wants on a newspaper no less with a large audience but people shouldn't worry?

I am sorry but yes people should worry. Because thousands of people read Paul's comment and they will think whatever Paul is leading them to think when they read that comment.

So yes it has to be taken seriously as something damaging to the competitor's brand.

Paul is allowed his own personal view

Of course he is allowed his own personal view. But when the NZ Herald journalist asks Paul a question and writes "said Vodafone spokesman Paul Brislen" then it is not personal. It's Vodafone's opinion.

VFNZPaulBrislen

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# 264590 17-Oct-2009 15:21

Actually I'd already told the journo Vodafone didn't have an official response. Quite why he decided to attribute those comments to Vodafone is beyond me.

I would like to apologise to Telecom and to Vodafone. It certainly isn't a corporate position.

What I said was that some of the best logos in the world are the simplest - designed to look like they would if you'd had a bottle of wine and got some crayons. McDonalds, Apple, Vodafone, Twitter, Facebook - they're recognisable from a distance because they're so simple.

Clearly something got lost in the translation.

Cheers

Paul

Paul Brislen
Head of Corporate Communications
Vodafone

http://forum.vodafone.co.nz

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