Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
View this topic in a long page with up to 500 replies per page Create new topic
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
1818 posts

Uber Geek
+1 received by user: 52

Trusted

  Reply # 264853 18-Oct-2009 16:42
Send private message

How much did this re-branding cost? In the end Telecom customers are going to be paying for it.

25 posts

Geek
+1 received by user: 1

Trusted

  Reply # 264867 18-Oct-2009 17:33
Send private message

I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.




James Hippolite
BCA, MCP, MCSD.NET, MCITP, MCPD, MCT

51 posts

Master Geek


  Reply # 264912 18-Oct-2009 21:29
Send private message

Its a mess. Just like Telecom. Giving Power back to the People! They use speak like that to try justify using a scribble as a logo.
Looks like the road map you have to go down when you ring Telecoms 0800 number, wanting to speak to a real person who knows where Mangawhare is!

Some Graphic Designer has a bank account full of money and a huge sucker smile on his face
:o)

:)
2876 posts

Uber Geek
+1 received by user: 85

Subscriber

  Reply # 264913 18-Oct-2009 21:29
Send private message

JamesHip: I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.


I gotta admit. I actually really like it.

And its definitely a lot fresher than their old, outdated Telecom logo.

+1 - good on Telecom





1 post

Wannabe Geek


  Reply # 264920 18-Oct-2009 21:47
Send private message

Unfortunately it reminds me of my last call to their call center.
It was much like the doodle I drew with a Bic biro while I was waiting for an intelligent answer.


Exactly.

All rebranding exercises are fiddling with the lipstick, what matters is what changes they have made to the pig.

1200 posts

Uber Geek
+1 received by user: 3

Trusted

  Reply # 264943 18-Oct-2009 23:28
Send private message



I'm still keen to see the new invoice paper, that's how the new logo will change my life the most, rows of yellow papers in my folders turning into perhaps a light blue? Or will it be crisp white?

These are burning questions!




Tyler - Parnell Geek - iPhone 3G - Lenovo X301 - Kaseya - Great Western Steak House, these are some of my favourite things.

44 posts

Geek


  Reply # 264962 19-Oct-2009 08:09
Send private message

I've decided that I don't mind the design now. It has grown on me and I think it will look really great on different advertising mediums.

234 posts

Master Geek
+1 received by user: 5


  Reply # 264969 19-Oct-2009 08:40
Send private message

Good news. Obviously it means an Asterisk partnership.... http://www.asterisk.org :-P

77 posts

Master Geek


  Reply # 264995 19-Oct-2009 10:14
Send private message

wonder how much they spent on the new logo ?? doesn't look very sophisticated. also what does it mean ?

336 posts

Ultimate Geek
+1 received by user: 1


  Reply # 264998 19-Oct-2009 10:31
Send private message

They would have spent very little on the actual logo (which would be normal) - the big expense comes with the whole rebranding excercise.

Personally I like it - and I like the previously mooted idea of the 3 new business groups under Separation (Retail, Wholesale and Chorus). As good a 'meaning' as any, really!




Your mother was a hamster and your father smelled of elderberries


18 posts

Geek


  Reply # 265044 19-Oct-2009 13:40
Send private message

The full identity video is available here

http://www.youtube.com/watch?v=7Gp_7-rzMFk

As to what it means, positive change or whatever, is up to you and your experiences with Telecom.



BDFL - Memuneh
60812 posts

Uber Geek
+1 received by user: 11690

Administrator
Trusted
Geekzone
Lifetime subscriber

94 posts

Master Geek


  Reply # 265047 19-Oct-2009 13:53
Send private message

FWIW all the talent are staff and families, good looking bunch eh :-)



BDFL - Memuneh
60812 posts

Uber Geek
+1 received by user: 11690

Administrator
Trusted
Geekzone
Lifetime subscriber

Phil Gale
1107 posts

Uber Geek
+1 received by user: 44

Trusted
Red Jungle
Subscriber

  Reply # 265053 19-Oct-2009 14:10
Send private message

I like it. The inverse version shown in the video (white 'asterisk' against blue background) looks really effective.




Red Jungle: we make fantastic software

RSS  Twitter  Facebook  Skype

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
View this topic in a long page with up to 500 replies per page Create new topic

Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Hawaiki Transpacific cable ready-for-service
Posted 20-Jul-2018 11:29


Microsoft Dynamics 365 Business Central launches
Posted 10-Jul-2018 10:40


Spark completes first milestone in voice platform upgrade
Posted 10-Jul-2018 09:36


Microsoft ices heated developers
Posted 6-Jul-2018 20:16


PB Technologies charged for its extended warranties and warned for bait advertising
Posted 3-Jul-2018 15:45


Almost 20,000 people claim credits from Spark
Posted 29-Jun-2018 10:40


Cove sells NZ's first insurance policy via chatbot
Posted 25-Jun-2018 10:04


N4L helping TAKA Trust bridge the digital divide for Lower Hutt students
Posted 18-Jun-2018 13:08


Winners Announced for 2018 CIO Awards
Posted 18-Jun-2018 13:03


Logitech Rally sets new standard for USB-connected video conference cameras
Posted 18-Jun-2018 09:27


Russell Stanners steps down as Vodafone NZ CEO
Posted 12-Jun-2018 09:13


Intergen recognised as 2018 Microsoft Country Partner of the Year for New Zealand
Posted 12-Jun-2018 08:00


Finalists Announced For Microsoft NZ Partner Awards
Posted 6-Jun-2018 15:12


Vocus Group and Vodafone announce joint venture to accelerate fibre innovation
Posted 5-Jun-2018 10:52


Kogan.com to launch Kogan Mobile in New Zealand
Posted 4-Jun-2018 14:34



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.