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  Reply # 264853 18-Oct-2009 16:42
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How much did this re-branding cost? In the end Telecom customers are going to be paying for it.

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  Reply # 264867 18-Oct-2009 17:33
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I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.




James Hippolite
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  Reply # 264912 18-Oct-2009 21:29
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Its a mess. Just like Telecom. Giving Power back to the People! They use speak like that to try justify using a scribble as a logo.
Looks like the road map you have to go down when you ring Telecoms 0800 number, wanting to speak to a real person who knows where Mangawhare is!

Some Graphic Designer has a bank account full of money and a huge sucker smile on his face
:o)

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  Reply # 264913 18-Oct-2009 21:29
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JamesHip: I like it.
Which is just as well, because I have to work under it.
It's a lot less corporate and a lot more personal.
The "NZ" squared it cool too.


I gotta admit. I actually really like it.

And its definitely a lot fresher than their old, outdated Telecom logo.

+1 - good on Telecom





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  Reply # 264920 18-Oct-2009 21:47
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Unfortunately it reminds me of my last call to their call center.
It was much like the doodle I drew with a Bic biro while I was waiting for an intelligent answer.


Exactly.

All rebranding exercises are fiddling with the lipstick, what matters is what changes they have made to the pig.

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  Reply # 264943 18-Oct-2009 23:28
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I'm still keen to see the new invoice paper, that's how the new logo will change my life the most, rows of yellow papers in my folders turning into perhaps a light blue? Or will it be crisp white?

These are burning questions!




Tyler - Parnell Geek - iPhone 3G - Lenovo X301 - Kaseya - Great Western Steak House, these are some of my favourite things.

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  Reply # 264962 19-Oct-2009 08:09
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I've decided that I don't mind the design now. It has grown on me and I think it will look really great on different advertising mediums.

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  Reply # 264969 19-Oct-2009 08:40
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Good news. Obviously it means an Asterisk partnership.... http://www.asterisk.org :-P

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  Reply # 264995 19-Oct-2009 10:14
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wonder how much they spent on the new logo ?? doesn't look very sophisticated. also what does it mean ?

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  Reply # 264998 19-Oct-2009 10:31
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They would have spent very little on the actual logo (which would be normal) - the big expense comes with the whole rebranding excercise.

Personally I like it - and I like the previously mooted idea of the 3 new business groups under Separation (Retail, Wholesale and Chorus). As good a 'meaning' as any, really!




Your mother was a hamster and your father smelled of elderberries

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  Reply # 265044 19-Oct-2009 13:40
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The full identity video is available here

http://www.youtube.com/watch?v=7Gp_7-rzMFk

As to what it means, positive change or whatever, is up to you and your experiences with Telecom.



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  Reply # 265047 19-Oct-2009 13:53
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FWIW all the talent are staff and families, good looking bunch eh :-)



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Red Jungle
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  Reply # 265053 19-Oct-2009 14:10
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I like it. The inverse version shown in the video (white 'asterisk' against blue background) looks really effective.




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