WHO has accepted that rate? I sure haven't...$500 for 500GB? Seriously?
Agreed, You can buy something physical to store the data on cheaper than the cost of delivering virtual bits across a wire. I find that to be insane.
Hell, the $20 rate that telecom are charging is more than buying and posting SD cards, good to see they have finally seen sense to drop that, but only to $2 - not good enough. 20c perhaps, but IMO that is still too high to pay to have a few mins of HD video delivered to you.