No one company really cares about me, only I care about me. With that in mind I choose what I perceive to be the good from any company and choose that product. When the good turns to bad, I then choose the good from the other company. Eventually you get to a stage where the good outweighs the bad.
I started with Bell South, switched to 025 telecom. Went back to VF for OA for a little while but due to misunderstandings about my requirements by VF I was back at Telecom 027 account. $10 text is more than enough for me. I dont have any one number to justify spending $6 per month as the 500 is more than enough to include everyone I deal with.
Loyalty is admiral but there is always someone more loyal so where does it start and where will it end. What extra service do you think you are entitled to - I say loyalty ends at "best self interest" (I'm sure there is one word for this) , if it not in my best interest, then I am no longer loyal.