While most of us here are going, "Yay, about time!", we also need to bear in mind that there are a number of older folk in particular who have only ever had one e-mail address at Paradise or Clearnet. I know several such people and have over the years encouraged them to move to Gmail. But resistance to change is huge in this group, and many people fear they will lose out, and that their friends won't know how to contact them. We all know it is trivial to set up a Gmail account and is way better for all users.
Vodafone have the done the right thing here, but I do have sympathy for those older people who will freak out over this.
[Edit: spelling mistake]