I'm impressed with the pricing shift though I suspect it's simply as a precautionary measure so when NZ Com enters the market place with their own data structure (tipped to be much more hip with regards to todays technology and mobile capabilities), Vodafone isn't put to shame. Telecom is falling WELL behind now. I know Nokia has been placing pressure on Vodafone to provide better support for their 3G and HSDPA mobiles as well. They felt adding these expensive data chips wasn't much of a sales incentive if the prices were too high to be utilised. Expect Nokia's new mid-range lineup to include at least HSDPA 2100mhz capabilites, but also 900mhz and soon, 7.2mbps.