Vodafone's iPhone rate plans

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656 posts

Ultimate Geek

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Reply # 145318 9-Jul-2008 11:55

I guess the main difference with the base plan is a bigger subsidy in AU

edit: but that could be disguised in the packaging

BigFella

104 posts

Master Geek

Reply # 145331 9-Jul-2008 12:20

sbiddle: If I walked into a VF store today and purchased a N95 on a 24 month contract on the equivilent 24 month 250 contract of 600 anytime minutes, 1GB data and 600 SMS's it would cost me $287.85 per month. I would also receive $400 discount off the $1399 pricepoint of the N95 which would bring it down to $999. Entering into the same contract with the iPhone I could pay $199.

ZOMG111 Vodafone are ripping off Symbian users b1gt1me. Lets organise a march down Queen St!

Now don't go bringing common sense and reality into the discussion, the ranters won't know what you're on about....

SightUnseen

130 posts

Master Geek
+1 received by user: 1

Reply # 145332 9-Jul-2008 12:24

BigFella:
sbiddle: If I walked into a VF store today and purchased a N95 on a 24 month contract on the equivilent 24 month 250 contract of 600 anytime minutes, 1GB data and 600 SMS's it would cost me $287.85 per month. I would also receive $400 discount off the $1399 pricepoint of the N95 which would bring it down to $999. Entering into the same contract with the iPhone I could pay $199.

ZOMG111 Vodafone are ripping off Symbian users b1gt1me. Lets organise a march down Queen St!

Now don't go bringing common sense and reality into the discussion, the ranters won't know what you're on about....

If we want reality, lets take an educated guess at what the iPhone costs Vodafone. I know it's sure not anywhere near $900 dollars. If I so choose, I can land 3G iPhones here for NZ$525-540 per unit. The issue is the lack of subsidy given to those committing for a period of time, and the lack of flexibility brought about by 'iPhone specific' plans.

We're currently working through the numbers to arrive at a build cost and will apply Apple's GP margin to get a reasonable estimate. We'll post these on our blog when done.

MattD

656 posts

Ultimate Geek

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Reply # 145335 9-Jul-2008 12:29

Some terms from AU site (before removed)

Vodafone live! downloads and some services excluded. iPhone does not support Vodafone live! or downloadable content from third party premium SMS content providers. ... iPhone will not support PXT®, MMS or video call services – customers will not be able to send or receive PXT® or MMS or use video call services. In respect of other content, customers will only be able to receive content through the iTunes store through their personal computer.

SightUnseen

130 posts

Master Geek
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Reply # 145339 9-Jul-2008 12:31

MattD: Some terms from AU site (before removed)

iPhone does not support Vodafone live! or downloadable content from third party premium SMS content providers

Sounds like good news to me ;-)

Osty

4 posts

Wannabe Geek

Reply # 145341 9-Jul-2008 12:32

SightUnseen that is exactly right! Steve Jobs has slashed the price of the iPhone to make it more affordable and now vodafone NZ has completly killed that idea altogether! Last night on Campbell live, mike makes statements about how great the iPhone is and how apple computers are priced at a premium trying to justify their bloody high prices. However, it is NOT vodafones phone! It is an apple product, and APPLE have reduced the price of the iPhone. vodafone are just trying to suck as much as they can, and are simply piggy backing on the back of APPLEs great product. They are taking advantage of someone elses product when you think about it.

Oh, and whats up with the "it costs a lot to bring that data down to NZ"? What a complete idiot! What has the cost of data transfer over the southern cross cable got to do with the cost of data over the LOCAL network? Land based internet data doesnt cost the earth! This guy is supposed to be the marketing manager for this damn company and he blateltly states on national television that he doesnt know what the prices are around the world? What the hell are you doing? ITS YOUR JOB TO KNOW!

OMFG what has vodafone come to? Just another telescum!

MattD

656 posts

Ultimate Geek

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Reply # 145342 9-Jul-2008 12:32

SightUnseen:
We're currently working through the numbers to arrive at a build cost and will apply Apple's GP margin to get a reasonable estimate. We'll post these on our blog when done.

Numbers have been estimated a number of times (USD173)

My guess is cost to VFNZ would be $350-400 NZD

SightUnseen

130 posts

Master Geek
+1 received by user: 1

Reply # 145344 9-Jul-2008 12:36

MattD:
SightUnseen:
We're currently working through the numbers to arrive at a build cost and will apply Apple's GP margin to get a reasonable estimate. We'll post these on our blog when done.

Numbers have been estimated a number of times (USD173)

My guess is cost to VFNZ would be $350-400 NZD

The iSuppli figure quoted above has itself been pulled apart in many places. It's difficult to pin down until the devices start shipping. Having said that, they were within $1 with their estimates for the original iPhone.

MattD

656 posts

Ultimate Geek

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Reply # 145345 9-Jul-2008 12:38

Osty: SightUnseen that is exactly right! Steve Jobs has slashed the price of the iPhone to make it more affordable and now vodafone NZ has completly killed that idea altogether!

Not sure there. What SJ did is made a huge promotion of a subsidised handset price on a 2yr contract.

The TCO of the AT&T is not too different to the best TCO from VFNZ

If you refer to the matrix below (in AUD) the US was $1911 and NZ was $1945

MattD

656 posts

Ultimate Geek

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Reply # 145347 9-Jul-2008 12:40

SightUnseen: It's difficult to pin down until the devices start shipping. Having said that, they were within $1 with their estimates for the original iPhone.

Fantastic. Was that after you received the iPhone?

SightUnseen

130 posts

Master Geek
+1 received by user: 1

Reply # 145350 9-Jul-2008 12:42

MattD:
SightUnseen: It's difficult to pin down until the devices start shipping. Having said that, they were within $1 with their estimates for the original iPhone.
Fantastic. Was that after you received the iPhone?

Can you clarify?

sbiddle

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Biddle Corp

Lifetime subscriber

Reply # 145353 9-Jul-2008 12:48

Osty: SightUnseen that is exactly right! Steve Jobs has slashed the price of the iPhone to make it more affordable and now vodafone NZ has completly killed that idea altogether!

This is completely untrue, as has been proven in the USA as well where AT&T's total cost of ownership has been shown to be higher than the original device. All Steve has done is dropped the retail price of the subsidised unit, not the TCO.

JoeBloggs

355 posts

Ultimate Geek

Reply # 145357 9-Jul-2008 13:02

SightUnseen: Wrong.

Take the new billing system, for example. Vodafone Asia Pacific had a choice down to three, chose one, and were directed by Newbury to take another of HO's choosing. In many respects Vodafone are seen as a test bed for the Vodafone Group, so while Vodafone is left to run fairly free, HO definitely do have a say reasonably frequently, and often on the big stuff.

They are allowed input and need to be taken seriously - such as in the shift to Siebel as an online CSR portal instead of the antiquated in-house solution VF had been using for so long. HQ didn't have the final say, NZ management did, purely as a cost-saving and reliability issue. Plus Siebel is now used by Australia and the UK so training and implementation time is cut in half for those two countries.

TinyTim: Vodafone NZ's shareholder is Vodafone Group. If VFNZ takes its orders from its shareholders, then it takes its orders from Vodafone Group.
Vodafone Group has global contracts with its vendors, to allow it to get the best bulk prices. It wouldn't be unreasonable for Vodafone Group to require its subsidiaries to buy through those contracts to keep prices down.

sbiddle: A question for Vodafone - since the plans represent better value than existing You Choose plans can we sign up on one of these if we don't have an iPhone?

No. I saw a memo stating that IMEI number scans would be conducted monthly and clawbacks of all hardware and commission would occur for any store that sold this plan on anything other than an Iphone 3G.

MattD: Numbers have been estimated a number of times (USD173)

My guess is cost to VFNZ would be $350-400 NZD

A little higher, plus Apple still has a revenue stipulation which I'm unclear about.

sleepeyNZ

18 posts

Geek

Reply # 145362 9-Jul-2008 13:14

I think I will buy the 16GB version outright, and go on a You Choose 20 plan (with 12 month contract).
That comes out to $19.95/mo - much cheaper than $80/mo!
Might add in TXT/Family if I feel the need.. no contracts for any addons

I never make calls.. so why would I pay for free minutes?
Data is overly expensive... so why would I pay for it? It works on WiFi anyway.. and if data becomes cheaper in the future I will add it then.

The only downside is not getting the $430 subsidy, but that will be paid for in about 7 months of saving $60/mo being on the much cheaper plan

My 2c :)

MattD

656 posts

Ultimate Geek

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Reply # 145363 9-Jul-2008 13:14

SightUnseen:
MattD:
SightUnseen: It's difficult to pin down until the devices start shipping. Having said that, they were within $1 with their estimates for the original iPhone.
Fantastic. Was that after you received the iPhone?

Can you clarify?

My bad - I misread it as 'we' not 'they' (I misread you had also determined pricing to $1 accuracy)

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