We established various pricing plans based on voice, txt and of course mobile internet – each of which offer a subsidy on the rrp. On our iPhone 250 plan the subsidised cost of the device is $199. With this plan you get 1Gig of data, 600 minutes and 600 txts. In the absence of having all the information some people assumed they would get the phone for $199 on a $30 monthly plan. The reality is this is not commercially viable for us.
1. iPhone 250 does not have 1GB, $199 subsidised handset cost, and everything else that only iPhone 1GB has.
2. "is not commerically viable for us" - to a point yes, but we didn't ask for the best subsidies in the world, we want good value monthly plans.
The plans have been developed based on the usage of the existing iPhones (2G) that we have on our network. As you know we have a 3Gig 3G Broadband plan in the market and based on uptake and usage of our existing plans we may open this to the iPhone.
3. People out there (who were, as Mark Rushworth had described as people who used this "as their sole means of accessing the Internet") would definitely like that, but don't slap on ridiculous pricing on it.