Hello Guys, I’ve been reading your feedback with interest and thought I’d compile some Q&A’s to help clarify your questions around our pricing for the iPhone. I’ve tried my best to keep marketing speak out of it J. As you can imagine we are in full count down mode until the launch so I won’t be able to jump back online. Kursten
These plans are expensiveThese plans are the best value Vodafone offers – and we are offering the biggest subsidy ever on a new release device. If you look at the table below we offer savings across all of our You Choose plans and Talker, Texter plans. We stated that these would be exciting plans and have delivered savings of between 5% and 20% or up to $38 per month and $230 on the device.
Where did the $50 plan that Mark Rushworth come up with on Campbell Live come from?
Customers have several pricing options to choose from, all of which are tailored to suit different budgets and needs. With the data add-on you can add 200mb plan to your existing You Choose plan. Therefore if you take a You Choose 20 plus a 200mb add-on you pay a total of $49.90 per month. If you are a new customer you will receive a $160 subsidy for this.
You misled us with the ‘from $199’ cost.
No, we announced the cost in the same wording as the US ‘starting at $199’ http://www.apple.com/iphone/ We established various pricing plans based on voice, txt and of course mobile internet – each of which offer a subsidy on the rrp. On our iPhone 250 plan the subsidised cost of the device is $199. With this plan you get 1Gig of data, 600 minutes and 600 txts. In the absence of having all the information some people assumed they would get the phone for $199 on a $30 monthly plan. The reality is this is not commercially viable for us.
How does this compare to other mobiles?
It is unfair to compare this device with others. As you know it is a unique, stand alone device. It is also so much more than just a mobile. However, if you look at the pricing plans for other ‘similar’ handsets we currently have on the market, the value is definitely better. And if you look at the previous Q&A you will find that we have the iPhone 3G on the best value plans we have and have given our largest subsidy.
Why are your data caps so small?
The plans have been developed based on the usage of the existing iPhones (2G) that we have on our network. As you know we have a 3Gig 3G Broadband plan in the market and based on uptake and usage of our existing plans we may open this to the iPhone.
Why no Visual Voicemail?
We do not currently have visual voicemail on our voicemail platform but we are working with our vendor on implementation options and costs.
In the ‘iPhone 1GB’ plan I don’t want 600mins of calling therefore I am paying for something I don’t need.
We have a range of options for people so they can choose the best voice, txt and date plan to suit their needs and budget. It is possible for customers to add the 1Gig data add-on to their existing You Choose Plan. The minimum cost for this is You Choose 20 and 1Gig of Data ($69.90). In this situation the subsidy for a new customer would be $160
You are ripping us off compared to international pricing.
In terms of recommend retail pricing for the device the 8GB device only in NZ is currently mid table see here. Note I haven’t fully checked this table but I know you have previously referred to it. In terms of the usage elements, these plans are the best value plans we have in the market. Compared to standard You Choose you save up to between 5 & 20% and you get a greater subsidy for this product.
Will the Iphone work with a prepay SIM?
A strange answer but yes and no. Yes the phone will work for Voice and Txt but will not work for data as the data connection uses a specific APN that is only available on On Account.
Why don’t you have prepay?
We have focused our efforts on On Account connections for four main reasons
1) Our plans are better value on account – such as Talker, Txter and Mega. BestMates is also better value on On Account than Prepay ($12 vs $18 for 3 BestMates).
2) We don’t have data bundles available on prepay – and accessing the internet and other features such as email are just two of the reasons why this device is so special
3) By committing to a contract we are able to offer customers a subsidy for the iPhone – this is the biggest subsidy we have ever offered on a new release device)
Also, of the current 2G iPhones that we have on our network the majority of these customers are on account We will look at prepay data bundles down the track, but this will be months not weeks away.
Why is there no $1 per day data pricing?
The $1 pricing is designed for casual users of data. As you will know, one of the great things about this device is the web browsing experience. To ensure that a customer gets the best out of this and is in control of their costs a data bundle approach was taken.
Can we sign up on one of these if we don't have an iPhone?
The 3G broadband add ons are available on other On Account plans however we have ensured that the iPhone gets our best plans and best subsidy.