So...there it is....simple really, they underestimated the market demand and under resourced the plan...now it is suffering, and they are being forced to either limit the plan, or chop it all together.
I think a big part of it is not so much that they "underestimated"; their figures would have been based on the habits of their users at the time. What would have happened though, is those who were big downloaders, will have become much bigger downloaders; as now they get a big chunk free.
Rather than giving away a big chunk of free data, maybe they could have offered a cut price deal on the off peak data instead. That way, they would have still moved the heavy downloaders, but made a few $$ too to put back in the bandwidth budget.
I totally agree with this. Xne should have charged the same for peak time as everyone
but charge perhaps qurter/third /half/ for the off peak.
This way the heavy users can pay for the extra bandwidth without speed being compromise.