sbiddle:NonprayingMantis: voda would be very silly to drop data prices any sort of meaningful amount. All it will do is cause telecom to drop theirs the same amount, and so neither will gain any market share and all they will have done is shrunk their own ARPU and not gained any new customers.
Who says it's only to gain market share?
Dropping prices grows revenue as it encourages growth of data services. While it might reduce revenue for some high use data users it encourages greater customer update of data and higher ARPU.
Exactly, this is why I believe there is a reason to lower calling rates too, the less you pay per minute does not always mean customers will spend less.