Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


ajw



1550 posts

Uber Geek


# 257077 13-Sep-2019 17:29
Send private message

Kogan user orange in some adverts. Skinny complained. Kogan changed to pink. Is this being petty. What do you think?

 

https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12266917





aw

Create new topic
1701 posts

Uber Geek


  # 2317303 13-Sep-2019 17:38
Send private message

On a skim read, no as I identify Skinny by that orange and white, but if the colour orange isn’t super close then yeah.

654 posts

Ultimate Geek


  # 2317352 13-Sep-2019 18:30
4 people support this post
Send private message

Colour is a big part of brand identity. My company go so far as to not use standard colour charts (Pantone etc..) so we can develop custom colours that can be registered as trademarks. 

 

 

 

Brands have an intrinsic asset value so no, not petty at all. Perfectly reasonable to protect your assets.


 
 
 
 


'That VDSL Cat'
11506 posts

Uber Geek

Trusted
Spark
Subscriber

  # 2317358 13-Sep-2019 18:38
2 people support this post
Send private message

i find it interesting that they changed to exactly the shade of spark Pink instead...

 

 

 

Just move from one legal argument to the next?





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.


435 posts

Ultimate Geek

Trusted

  # 2317360 13-Sep-2019 18:46
One person supports this post
Send private message

While I don't think many would get confused between Kogan and Skinny if they used the same colour it feels like Kogan would be riding off Skinny's advertising to promote Kogan.

 

If you were a Kogan mobile customer, you would associate that colour back to Kogan every time you saw it - regardless of whether it was a Kogan ad or a Skinny and its much more likely Skinny will have heavier advertising than Kogan. 

 

 

 

 

 

 

 

 

 

 


'That VDSL Cat'
11506 posts

Uber Geek

Trusted
Spark
Subscriber

  # 2317363 13-Sep-2019 19:23
One person supports this post
Send private message

tbh if they wanted to play on someones advertising, wouldnt Red be the right option?

 

 

 

At least then the colour matches the network....





#include <std_disclaimer>

 

Any comments made are personal opinion and do not reflect directly on the position my current or past employers may have.


435 posts

Ultimate Geek

Trusted

  # 2317435 13-Sep-2019 21:27
Send private message

hio77:

 

tbh if they wanted to play on someones advertising, wouldnt Red be the right option?

 

At least then the colour matches the network....

 

 

And bite the hand that feeds it? 


4323 posts

Uber Geek


  # 2317443 13-Sep-2019 22:36
2 people support this post
Send private message

Well they've just gotten a whole bunch of free advertising from this so I say Kogan 1, Spark 0.

...they clearly need to save money on advertising because some of their plans look like they are giving services away! Let's see how long they can string that out for.

Edit: also they need to advertise like NZ telco's do with simple monthly plans. We aren't used to seeing the full term of the contract like AU customers.

 
 
 
 


ajw



1550 posts

Uber Geek


  # 2317507 14-Sep-2019 07:44
Send private message

They keep cranking out deals in Aussie with even better value so they must be still making money. About time the NZ mobile market had a shake up. It will be interesting to see how cheaper pricing becomes especially with the Christmas season approaching.


3945 posts

Uber Geek

Trusted
Lifetime subscriber

  # 2317757 14-Sep-2019 13:25
Send private message

Got to say I hadn't seen this story, but my only thought is that Spark are being incredibly precious. I've never understood the whole trademark similarity thing, no matter what angle I look at it from it always come back to it just being a way for companies to stifle competition.  





Information wants to be free. The Net interprets censorship as damage and routes around it.


Create new topic



Twitter and LinkedIn »



Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Vodafone integrates eSIM into device and wearable roadmap
Posted 17-Jan-2020 09:45


Do you need this camera app? Group investigates privacy implications
Posted 16-Jan-2020 03:30


JBL launches headphones range designed for gaming
Posted 13-Jan-2020 09:59


Withings introduces ScanWatch wearable combining ECG and sleep apnea detection
Posted 9-Jan-2020 18:34


NZ Police releases public app
Posted 8-Jan-2020 11:43


Suunto 7 combine sports and smart features on new smartwatch generation
Posted 7-Jan-2020 16:06


Intel brings innovation with technology spanning the cloud, network, edge and PC
Posted 7-Jan-2020 15:54


AMD announces high performance desktop and ultrathin laptop processors
Posted 7-Jan-2020 15:42


AMD unveils four new desktop and mobile GPUs including AMD Radeon RX 5600
Posted 7-Jan-2020 15:32


Consolidation in video streaming market with Spark selling Lightbox to Sky
Posted 19-Dec-2019 09:09


Intel introduces cryogenic control chip to enable quantum computers
Posted 10-Dec-2019 21:32


Vodafone 5G service live in four cities
Posted 10-Dec-2019 08:30


Samsung Galaxy Fold now available in New Zealand
Posted 6-Dec-2019 00:01


NZ company oDocs awarded US$ 100,000 Dubai World Expo grant
Posted 5-Dec-2019 16:00


New Zealand Rugby Selects AWS-Powered Analytics for Deeper Game Insights
Posted 5-Dec-2019 11:33



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.


Support Geekzone »

Our community of supporters help make Geekzone possible. Click the button below to join them.

Support Geezone on PressPatron



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.