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BDFL - Memuneh
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# 106965 3-Aug-2012 16:12
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Seriously? I understand making fun of "PC" (as if a Mac wasn't a Personal Computer to start with). But making fun of their customer, painting them as dumb?





Seriously lame...






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  # 667084 3-Aug-2012 16:42
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I saw these the other day. I'm with you, Apple has defiantly lost their touch in terms of their ads. I enjoyed the earlier Mac vs PC ads though in saying that the more recent ones were nowhere near as good.

gzt

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  # 667230 3-Aug-2012 20:45
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Apple are setting some very high usability and support expectations with those advertisements.

 
 
 
 


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  # 667234 3-Aug-2012 20:52
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I don't get it, what is the point?





Try Vultr using this link and get us both some credit:

 

http://www.vultr.com/?ref=7033587-3B


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  # 667235 3-Aug-2012 21:08

Extending client base requires adjustment to marketing effort I guess

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  # 667248 3-Aug-2012 21:48
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Apparently many people have reacted to these ads by stating how much they want to punch the Apple guy in them in the face.

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  # 667252 3-Aug-2012 21:59
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freitasm:.... But making fun of their customer, painting them as dumb?


i disagree.

i think the ads do represent most of the apple users out there. Tongue Out





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  # 667359 4-Aug-2012 09:08
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Hmmm... May Apple need to produce manuals. It would save them fortune in broadcasting them in ads. hehehe...




My views (except when I am looking out their windows) are not those of my employer.

 
 
 
 


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  # 667361 4-Aug-2012 09:25
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I Kind of like them - lighten up guys!





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  # 667362 4-Aug-2012 09:28
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stocksp: I Kind of like them - lighten up guys!

Yeah, I don't think that they're too bad either.

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  # 667368 4-Aug-2012 10:20
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Disappointed. By the tone of the thread I was expecting some low, lame, putdown ad against stupid people. Seems ok to me, most people need some help with a new app, the ad just shows that, and that its actually not too hard after all. This ad could also apply to providers of other computers, smartphones, feature rich TV's.

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  # 667375 4-Aug-2012 10:46
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tdgeek: Disappointed. By the tone of the thread I was expecting some low, lame, putdown ad against stupid people. Seems ok to me, most people need some help with a new app, the ad just shows that, and that its actually not too hard after all. This ad could also apply to providers of other computers, smartphones, feature rich TV's.


I think the point is that Apple have always purveyed the image that their OS is so intuitive that it doesn't require a manual.

These ads give the opposite impression that you need an Apple Genius on hand to do anything.....




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  # 667379 4-Aug-2012 10:53
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"Unmitigated disaster" is pretty strong. I suspect the portrayal of the guy isn't far off what people would expect from a real "Apple genius" employee, albeit not wearing their uniform off-the-clock.

They're not advertising to people who already own Mac's, they're a captive audience. They need to try new ways to get people from the WinTel platform. Apparently, this is it.

I didn't think they were particularly good ads, but I've seen far worse. The Dell ad where the laptop somehow enables the voiced-over guy to dance for some reason spring to mind. Awful ads. Doesn't stop them selling stacks of the things.





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  # 667384 4-Aug-2012 11:13
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One of the reasons I shelved my marketing degree and avoided the industry was because it was a highly subjective area. The aretifacts you intoduce in an ad can be loved by some and hated by others or even a disaster. Think back to the saatchi2 Abstain campaign during the rugby world cup.

I personally liked these ads, it has the basic elements of introducing the need and how it can be satisfied using a product.

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  # 667416 4-Aug-2012 12:14
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Yes. My take is that the ads are not targeting that people are dumb and need help. It's targeting the many users who can turn a PC on and do basic web and email, but with a Mac it is actually not hard to do some basic, productive, and useful tasks

The ads would be equally at home with Windows 8, Windows Surface, iPhone, Samsung S3, or a Smart TV

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