Yeah I agree there.
I buy a lot of stuff ex China and I have never had issues with shipping. Often it is free if not usually only US$15 with the minimum charge from youshop this would be eaten up immediately if they do not lower their pricing model for China.
As mentioned above I can only foresee the people using this being current youshop users that aren't aware of the ease of getting items from China or that would rather put their faith in a kiwi shipping company I guess.