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  Reply # 1024074 12-Apr-2014 17:42
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The thing is that many people find the process of killing and skinning animals offensive. They just want the end product, which is essentially very 'disconnected' from the fact that it comes from an animal, and the animal had to be killed. Using skins in a shock advertising campaign, is linking it back to the animal, so it is trying to get an emotional response, which is what these sorts of shock campaigns are designed to do.

 

 

 

This is why it is done in factories or 'out back', and why it isn't done in the front window on a main street... although I wouldn't be surprised if a store started to do this for the shock value and the free advertising.

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  Reply # 1024091 12-Apr-2014 18:25
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Just got to ask, how is this different from the time that Prime put up a billboard featuring a baggie of 'weed' to promote the show Weeds?  (Can't find any photos in a quick search, but it was around 2006 from what I can see).

I avoid Hell for other reasons (although I still think their cheesecake & wedges were primo) but as far as I'm concerned, I wouldn't swear off them for this, I'd just avoid the product.


 
 
 
 


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  Reply # 1024103 12-Apr-2014 19:06
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It's Hell, they do things to be controversial.  I personally don't have a problem with it. 


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  Reply # 1024163 12-Apr-2014 20:56
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No problem with it. My Mum makes the best rabbit pie too.

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  Reply # 1024196 12-Apr-2014 22:13
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We wouldn't hear the end of it, if it was hare pizza. Err waiter*, there's a hair in my pizza.

*Anecdotal evidence would point to there being no waiters in Hell.

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  Reply # 1024211 12-Apr-2014 22:58
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1eStar: 
 
*Anecdotal evidence would point to there being no waiters in Hell.


pretty sure I waited ages last time I was in hell.....


I've had kangaroo, crocodile, venison, and alligator pizza before.  Never had rabbit, but i'd be happy to try it.

Easter time.  Why not use time of the year for 'questionable' billboards... even the church does it!

St Matthews billboards including this one which relates somewhhat:

Give up pizza for lent? Hell No




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Reply # 1024266 13-Apr-2014 08:35
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Regs:
1eStar: 
 
*Anecdotal evidence would point to there being no waiters in Hell.


pretty sure I waited ages last time I was in hell.....



Why wait? Order online and pick it up when your order says it's ready.  

And watch all the people waiting wonder why you can just walk in and get your pizza straight away...  

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  Reply # 1024286 13-Apr-2014 09:32
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semigeek: It's Hell, they do things to be controversial.  I personally don't have a problem with it. 



Agree. And the fact that this discussion has gone to five pages perhaps proves how successful the billboard has been.

Cheers.



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  Reply # 1024334 13-Apr-2014 12:47
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josephhinvest:
semigeek: It's Hell, they do things to be controversial.  I personally don't have a problem with it. 



Agree. And the fact that this discussion has gone to five pages perhaps proves how successful the billboard has been.

Cheers.



Its definitely something to have a few drinks over. 

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  Reply # 1024390 13-Apr-2014 15:05
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Despite the fact that it is clearly effective, personally I think all their ad campaigns are pretty lame much like their entire marketing strategy. I won't buy from them out of principle and to be frank, I don't care what people think of me because of that. Besides, there are oodles of other (much tastier) pizza options out there who don't have to rely on shock tactics or offensive measures to get me to pay attention to their product.




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  Reply # 1024513 13-Apr-2014 20:10
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Im probably going to try one, but I expect it will be like all my other hell experiances recently, leaving me feeling disapointed and somewhat ripped off compared to $8 at domino's





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  Reply # 1024517 13-Apr-2014 20:16
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Tried one tonight, Delicious!! As for the advertising, Meh it's Hells'. Nothing special from them



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  Reply # 1024525 13-Apr-2014 20:36
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Just passed this idea on to Gareth Morgan.

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Reply # 1024549 13-Apr-2014 21:33
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kiwitrc: Just passed this idea on to Gareth Morgan.

Cat pizza at Halloween?

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  Reply # 1024672 14-Apr-2014 08:25
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kiwitrc: Just passed this idea on to Gareth Morgan.


Haha.. put CAT skins on a billboard and you'd be lynched by a howling mob..

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