Seem that their product in store range in becoming smaller, or less or a selection. I get the feeling the focus is moving towards online sales, and moving away from brick and mortar shops.
Good example would be, their sale the starts tomorrow appears to be an online sale. I don't know if that is the case fully, but the way it is promoted, appears to look that way.
If in store is on the decline, starting to wonder how much longer before the stores are reduced or shutdown. There was some speculation about this about a year ago I think it was through the news.