DSE has got some good retail real estate in welly and Auckland, there is convenience for people in using retail stores that will always beat the order online and take delivery x days later. My confusion with dse was always around what they were trying to be and for who. The days of hobbyist electronics has declined and jaycar owns that space now, although their Wellington location isn't convenient (good old Wiseman electrical....). Jbhifi and Noel Warehouse are continuing to push into the mainstream space - did you ever think Noel's would be a premium Apple partner ? They are becoming a destination store... Even if they are a little inconveniently placed (Tory st).
Against this backdrop, how is dse offering something no one else is? Jbhifi and Noel's are not cheap except when they push specials, and even then you need to be on the ball and do a lot of research.