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mdf



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# 173900 10-Jun-2015 09:24
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I've been playing with Microsoft's newly acquired calendar application, Sunrise. Really nice interface/look and feel. I can see it becoming my default calendar app. But, being brutally honest, that's about all it is, a nice interface. It doesn't seem to add major functionality increases over other calendar applications, including the iPhone and Android defaults.

But Microsoft has reportedly paid $100 million for it.

While it's an app I really like, I can't for the life of me see the value in this. It's a free app, and there's no ads or any other obvious revenue stream. I appreciate if I'm not the customer I'm probably the product, but again, I don't see how Microsoft is getting all that much value out of my standard sort of calendar entry ("Coffee w John", "Pick kids up at 3.30" and "Rubbish bin up tonight"). They might perhaps (if they're smart) glean that I like coffee (or perhaps John), I have children and I produce rubbish. But where does Microsoft even serve ads?

And, I'm not sure that calendar apps are ever going to be hugely popular. Taking my family as a reference - none are particularly tech savvy, but all of them have smartphones. None of them would even consider installing a calendar app. The marginal improvement Sunrise offers over the default apps means that they just wouldn't see the point (even if it had occurred to them to look at calendar app alternatives). My instinct is that the only people that are going to install this type of app are the geeks (including me). But while we're early adopters of new and cool things, that cuts both ways. The next time an ever better calendar app comes along we're the type to ditch the status quo and throw out lot in with the cool new kid.

I can see that Microsoft might integrate it into their Office 365/Lumia offerings, but again, no-one comparing Office 365 and Google Apps is going to base their decision on the prettiness of the calendar offering. There is also talk of making it a part of Cortana, but again, let's face it, no-one but geeks is going to choose iPhone, Android or Windows Phone on the basis of it's virtual assistant.

Maybe Microsoft is buying the company for it's engineers or something?

Am I missing something or does this price seem way overinflated?

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  # 1320915 10-Jun-2015 09:42
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$100 million is absolutely nothing for these companies. 

Presumably they're acquiring talent as well as the actual app? 



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  # 1320925 10-Jun-2015 09:49
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I suspect that the money is irrelevant... MS's own stock value will be based in part on the value of other tech stocks, so when it boosts tech stock values by paying a lot for a company it does itself a favour.

I also suspect that the object is integrating Office with phones, so that you have one seamless system, all running software produced by MS, and therefore all controlled by MS.


 
 
 
 


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  # 1322425 10-Jun-2015 20:30
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frankv: I suspect that the money is irrelevant... MS's own stock value will be based in part on the value of other tech stocks, so when it boosts tech stock values by paying a lot for a company it does itself a favour.

I also suspect that the object is integrating Office with phones, so that you have one seamless system, all running software produced by MS, and therefore all controlled by MS.



Yes I think so too. I use an iPad and iPhone for mobile and I use the calendar app a lot. I'm waiting for the Surface 4 to come out as I'm thinking I'd like a do-everything ultra mobile device instead of having to resort to my laptop. One of my concerns is (drumroll) will the calendar app I end up using be as good? What calendar to use? Google's or... I still don't know. Maybe this one.

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  # 1323782 13-Jun-2015 06:57
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So I grabbed this on my iPad and it nabbed all the events off my iCloud account which is great. I was impressed by how many places you could get your information from! It looks a lot like the iPad default calendar which is ok by me. I'll see how it goes on my windows laptop later.

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  # 1323790 13-Jun-2015 07:17
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If the default apps such as Calendar, Calculator, and others are good, thats good. If they all evolved to being GREAT then the overall OS is GREAT, and the experience and feel good factor is GREAT. That creates a bias towards MS and will cause some drift to MS, which is revenue, and then you buy apps, or other MS products, maybe a Surface instead of HP, or Apple, and your IT spend evolves into MS spend, as the niceness and other factors such as integration make it desirable to be all MS. I expect the new calendar will add future functionality and integration for these reasons. Its Apple's model and that works.

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  # 1323796 13-Jun-2015 07:54
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Yeah. I need stuff that works together without having to think about it much. It brassed me off no end when the iPad didn't include the calculator app the phone had. I need a calculator app. I got one from the App Store, but shouldn't have had to...it's a small thing, but that stuff matters.

Edit: gripe that I can't change the colours of events on my iPad, everything is purple? Wonder if you can on Windows. Also not fussed on how it doesn't display more birthday info or the photos from my contacts. Be interesting to see how it goes on Windows.

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  # 1324159 13-Jun-2015 19:12
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tdgeek: If the default apps such as Calendar, Calculator, and others are good, thats good. If they all evolved to being GREAT then the overall OS is GREAT, and the experience and feel good factor is GREAT. That creates a bias towards MS and will cause some drift to MS, which is revenue, and then you buy apps, or other MS products, maybe a Surface instead of HP, or Apple, and your IT spend evolves into MS spend, as the niceness and other factors such as integration make it desirable to be all MS. I expect the new calendar will add future functionality and integration for these reasons. Its Apple's model and that works.


Good point. Certainly I'm coming (back) around more and more to Microsoft solutions/applications/products. Office 365 is awesome. I think they may the right call with Satya Nadella. 

I'm not sure a calendar app would make me jump ship on it's own, but perhaps the whole ecosystem together...?

 
 
 
 


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  # 1324160 13-Jun-2015 19:13
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Actually, I am sure a calendar app on it's own wouldn't make me jump ship.

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  # 1324481 14-Jun-2015 16:13
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Well of course not, lol. So there is no offline version of Sunrise for the PC? Hope they change that!

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  # 1324907 15-Jun-2015 12:25
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JayADee:
frankv: I suspect that the money is irrelevant... MS's own stock value will be based in part on the value of other tech stocks, so when it boosts tech stock values by paying a lot for a company it does itself a favour.

I also suspect that the object is integrating Office with phones, so that you have one seamless system, all running software produced by MS, and therefore all controlled by MS.



Yes I think so too. I use an iPad and iPhone for mobile and I use the calendar app a lot. I'm waiting for the Surface 4 to come out as I'm thinking I'd like a do-everything ultra mobile device instead of having to resort to my laptop. One of my concerns is (drumroll) will the calendar app I end up using be as good? What calendar to use? Google's or... I still don't know. Maybe this one.


Slight diversion, but can highly recommend the move - Surface Pro 3 is my everyday (desktop/laptop/tablet) device and has been brilliant.  Currently I'd recommend OneCalendar - nice interface and plays properly with Google etc.

Haven't tried Sunrise calendar but might on my phone - it's a little ironic that there is currently no Windows app, but maybe that's the point of the purchase.

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