kobiak: Looks like some businesses took it serious. Today I asked bike barn if they can offer an additional discount 

>We recently underwent a rebranding and consequent change in our pricing schedule; we now offer "Wheelie Low Prices" year-round, so the prices you see online are guaranteed to be the lowest possible price for each item

No further discounts :(

How it should be.

And good for them making such a significant change. I imagine they've faced a lot of criticism (and impact on sales) given how much negative publicity they've faced over the past year or so.