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116 posts

Master Geek
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  Reply # 1472277 15-Jan-2016 22:31
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ezyauctionz is a dead end.
I could not view the forum post without signing up.
After signing up I saw how dead it was.

The admin/developer also failed to respond to my query earlier in the week.
No chance of the platform being developed further. :(

There is also 
sellshed
but that is geared for mobiles and facebook integration.
So viewing on a desktop is a real pain.


So far the horse to back IMO is 
postanote.co.nz
giddy up pony :D

BDFL - Memuneh
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  Reply # 1472279 15-Jan-2016 22:39
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Facebook groups... Ben's quote about Mos Eisley is well fitted: "You will never find a more wretched hive of scum and villainy."








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Geek
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  Reply # 1472286 15-Jan-2016 22:53
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MrWestie: ezyauctionz is a dead end.
I could not view the forum post without signing up.
After signing up I saw how dead it was.

The admin/developer also failed to respond to my query earlier in the week.
No chance of the platform being developed further. :(

There is also 
sellshed
but that is geared for mobiles and facebook integration.
So viewing on a desktop is a real pain.


So far the horse to back IMO is 
postanote.co.nz
giddy up pony :D


Thanks Mr Westie, beer is on way, send your postal to nathan@postanote.co.nz for delivery. Seriously. 

We've got the team and the runway at www.postanote.co.nz, but we have so much more development that we want to do (a lot of ideas from people in this forum). With a few more people on the site, I'll have more of a budget and I'll be able to move faster on our wish list. We just finished our iPhone app, so check that out. Our Android app is live, but not finished. We also have deep searching, better alerts, user ratings, etc. in the pipeline.

We've got decent traffic here on the South Island, and slowly creeping north as we grow. As a free site, we have to pick the battles we can win. But as we grow, we are picking, bigger and bigger battles. And luckily, there are only 2 degrees of separation between all kiwis. Here's an example of our previous work back when I lived in Canada (http://www.usedvictoria.com). It's a network of a lot of free classified sites, that together would be larger than TME. By the way TME is blocking all mention of Post a Note in forums, we take that as a compliment. :)



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  Reply # 1472294 15-Jan-2016 23:07
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NathanW:
MrWestie: ezyauctionz is a dead end.
I could not view the forum post without signing up.
After signing up I saw how dead it was.

The admin/developer also failed to respond to my query earlier in the week.
No chance of the platform being developed further. :(

There is also 
sellshed
but that is geared for mobiles and facebook integration.
So viewing on a desktop is a real pain.


So far the horse to back IMO is 
postanote.co.nz
giddy up pony :D


Thanks Mr Westie, beer is on way, send your postal to nathan@postanote.co.nz for delivery. Seriously. 

We've got the team and the runway at www.postanote.co.nz, but we have so much more development that we want to do (a lot of ideas from people in this forum). With a few more people on the site, I'll have more of a budget and I'll be able to move faster on our wish list. We just finished our iPhone app, so check that out. Our Android app is live, but not finished. We also have deep searching, better alerts, user ratings, etc. in the pipeline.

We've got decent traffic here on the South Island, and slowly creeping north as we grow. As a free site, we have to pick the battles we can win. But as we grow, we are picking, bigger and bigger battles. And luckily, there are only 2 degrees of separation between all kiwis. Here's an example of our previous work back when I lived in Canada (http://www.usedvictoria.com). It's a network of a lot of free classified sites, that together would be larger than TME. By the way TME is blocking all mention of Post a Note in forums, we take that as a compliment. :)




I'd suggest some advertising, as I had never even heard of the site until this thread!





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  Reply # 1472300 15-Jan-2016 23:15
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The problem with advertising is that most people have made themselves so far away from any of the cheap stuff (web banners etc) that is basically makes advertising to a targeted tech audience cheaply, impossible.




Richard rich.ms

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  Reply # 1472337 16-Jan-2016 00:21
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The pattern you see with many of the start ups is that  they either do listings free, or cheaper than trademe. But they are a waste of time if no one is actually looking at the listing. even if they are able to get 20 of the traffic of trademe, they are still a waste of time for sellers. Trademe started out doing free listings.

BDFL - Memuneh
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  Reply # 1472338 16-Jan-2016 00:21
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richms: The problem with advertising is that most people have made themselves so far away from any of the cheap stuff (web banners etc) that is basically makes advertising to a targeted tech audience cheaply, impossible.


Hmmm. I don't see all the money from expensive banners you think it's happening coming my way.






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  Reply # 1472343 16-Jan-2016 00:48
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Im saying web banners are cheap. Most people who would be early adopters of a new site will have them blocked. Same for youtube prerolls and similar.




Richard rich.ms

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Wannabe Geek
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  Reply # 1472351 16-Jan-2016 04:54
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When TM started, it was primarily designed for selling surplus /unused/used goods between private sellers (households) however as the years went by, it grew into something more akin to a fully commercial sales platform and seems to be now largely dominated by businesses with a need for an online sales platform with a ready-made target audience. It would be nice to think that should Postanote gain a foothold in the second-hand sales market, it will retain the focus on private sellers.

Another observation, TM has always resisted introducing a Wanted To Buy category and this is something PaN will have by way of advantage over TM, along with zero fees. The earlier points made regarding TM's fee creep over the years (in some instances more of a sprint than a creep) along with it's fairly feeble contractual support are all relevant observations. TM has one big advantage, a huge membership. I have some thoughts as to how this might be circumvented (I like beer too). The key point really is that for any site to be successful, it has to be current, monitored, bullet-proof and accessible, with a UFI. It would appear that PaN has the right mindset so far and will no doubt be fully aware of all of the above. It also has the (recent) financial backing of a large (and highly regarded) news publisher (Allied Press), a smart move IMHO, as they are no doubt fighting the decline in printed media (news & classifieds) and this is a very good option for them to combine the strengths of both mediums (print & digital) in the new era of expected growing demand for online news, entertainment and classifieds. The regular PaN printed publication is certainly one way of raising the profile but critical mass appeal has to contend with the simple physics of momentum (the larger the mass of the object, the greater the initial force required to get it moving in the opposing direction but once moving, it all gets a little easier...

Ebay has tried the enter the NZ market in the past and probably due to a combination of TM dominance and lower comparative sale volumes has stayed out of operating a NZ site specific presence. They are in Australia but then Gumtree is probably the dominant player over the Tasman. TM has dabbled elsewhere but wisely kept to its logical local focus. There were many gaping mouths when the Morgan syndicate sold TM to Fairfax for $700m a decade ago now. No doubt forecast growth and the addition of business/commercial sellers, autos and, perhaps most significantly, real estate sales has boosted turnover but the membership is largely still local to NZ and I expect now largely fully saturated. Anyone who hasn't now heard of TM (or used it) is probably living under a very large rock, which in itself is probably quite a salable item going by the usual TM promos of strange and quirky items over the years. You do have to wonder though how rosy things really are with TM whenever they re-jig their site and impose additional costs for 'special' services. An 0900 number (@$1.99/min) is all fine and dandy if you are willing to be placed on hold for 10 mins to inquire about an major issue but is not practical for a minor problem say for example a $50 item not received and no seller response (walk away and chalk it down to experience seems the only realistic option in such scenarios). You would think that if TM was interested in increasing the volume of sales then it would not charge additional fees for gallery listings etc, would never have introduced a fee for reserves below starting bid values, etc etc While TM has a well developed interface, I agree with earlier comments that site usability has for the most part got worse and not better. I think it will be interesting to see what the ales reaction is to TM's new fees structure. Time will tell but it could be an opportune time and good news for any viable alternative.

There are several opportunities for a new player to exploit. Let's all hope someone gives TM a run for their money.

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Geek
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  Reply # 1472360 16-Jan-2016 07:12
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You make some great points TheGoodknighkiwi. Post a Note is and always will be focused on private second hand goods. We will also never charge to buy/sell, as that's our competitive advantage, to change that would be suicide. We do want to develop our wanted section further, along with the alerts to go along with them.

The moderation of the site is intense. With kiwis being trained from the beginning to send unsecured money for unseen goods to unseen people, the sharks are in the water. We've gone public with scams as a public service to try an educate people, while everyone else is keeping them quiet. We want to be as transparent as possible. 

Right now we've got a lot of different marketing running and we are always testing things (but is South Island focused through January). All the usual online stuff (google, fb, etc), we've tried radio, tv, etc. Our best success was that 12 page newspapers we put out, that thing tested through the roof, so we ramped it up and it's now the largest print product in NZ (230,000 homes on the South Island). It not only puts our name out there, it also sells everything in it, which helps with word of mouth if you sell your $600k home for example (which happened in the last issue). So every two weeks, we pick our favourite 232 ads from the the 13k on the site to give the VIP treatment. So if you're selling something (especially on South Island) or just want some swag and a beer, send your postal to me at nathan@postanote.co.nz. 

I think TME is very vulnerable, you cannot treat your customers like that and expect to get away with it forever. 

Thanks for all the feedback, we are always looking for ideas from informed people. 

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  Reply # 1472433 16-Jan-2016 10:20
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NathanW: It not only puts our name out there, it also sells everything in it

Holy hairdo batman, I never expected to read that.  I personally gave them a quick glance, wrote most of it off as quaint dross put in there for a laugh, and tossed the pamphlet.  Next time I'm going to give it a closer look.

How do you make your money?

Also you say TM has proliferated a culture of trustingly sending money and expecting to receive, how can your model be anything other than some form of the same?

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Geek
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  Reply # 1472459 16-Jan-2016 10:44
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We make our money from the banner ads on the site, which as you probably know is a high user low revenue model. We are not going to be billionaires, but neither are most kiwis.  We might sell some ads in that print product to cover the cost, but that is not the business we are getting into. If I push someone from FB/Google to the site, they might look at 3-4 pages, where when they come from the print it's 10-14 pages and stay on the site over 6 minutes post and post items to sell, so quite the difference. I've been very surprised by it's success, seems counterintuitive. 

Our payment system is the same (i.e. none), but that's because we're free-classified and never part of the transaction. If a company is not guaranteeing money/goods, they should not be charging you in my opinion. As you can see, we have warnings on every page/transaction explaining how payments should be made, focused on in person, cash transactions. If our community decided it did want auction later (which we already have developed), we'd guarantee money/goods, the 'in good faith' payment system is a recipe for disaster for an online marketplace. In Canada/US/etc it was not legal to do that anyway, you were either selling or good, or not, there wasn't an in between category. 

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Ultimate Geek
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  Reply # 1472463 16-Jan-2016 10:52
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NathanW: We make our money from the banner ads on the site, which as you probably know is a high user low revenue model. We are not going to be billionaires, but neither are most kiwis.  We might sell some ads in that print product to cover the cost, but that is not the business we are getting into. If I push someone from FB/Google to the site, they might look at 3-4 pages, where when they come from the print it's 10-14 pages and stay on the site over 6 minutes post and post items to sell, so quite the difference. I've been very surprised by it's success, seems counterintuitive. 

On the off-chance you might be able to share, how much does it cost to do a run of the print product?

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  Reply # 1472482 16-Jan-2016 10:54
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I can't share that. It's the one thing we can do that others would have a hard time copying. 

ajw

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