I have said this before but I am really, really annoyed by the screaming commercials on TV. Harvey Norman used to be the worst for this, with their stupid once in a lifetime super sales every other hour, but now JB, NL and Repco have taken over.

Are we really so dumb in this country that we all rush out to buy something just because someone screams louder? Commercials with a little wit and humour may grab my attention, but loud-mouthed in my face yelling just turns me off. Surely I'm not unique in that?

Every time someone starts screaming at me, I hit the  mute button. Even more, I hardly watch NZ FTA at all anymore, partly because of the incessant annoying shouty commercial interruptions. Fortunately, we now have other choices here. Mainly, I only watch the news, because that is the one thing I can't get elsewhere, but even there the screaming commercials dominate, which is how I know about them.

I wonder what the viewing figures for TV 1 or Two or Three are like these days? I wonder if anyone involved with those services has ever asked themselves if the quality of the endlessly repeated commercials might have a role in this? Maybe I am unique. Maybe not. But as soon as the news is over, I switch to ABC for the Drum and then on to the many other options now available to us. Why sit passively and let someone scream in your face when there are so many better choices available?