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290 posts

Ultimate Geek


#193729 22-Mar-2016 13:13
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So I bought myself a pair of these

 

https://www.noelleeming.co.nz/shop/home-entertainment/portable-audio/headphones/yurbuds-focus400-focus-400-headphones-red-black/prod135785.html

 

Firstly, don't ever make my mistake...these sound worse than awful.

 

Anyway, I was interested in why the page for these has an average review of 3.9 based on 26 reviews. If you then click to look at these ratings given by the 26 listed people, the star rating actually averages only 2.6.
If you look at the ratings given in the totals it says there are a total of 44 given and the average star rating of those is 2.5 out of 5 with the highest ranked being 1 out of 5.

 

I admit it is my fault for not looking at the individual ratings so I only have myself to blame, but I asked NL why they list a different review score for products on the main text of each product. this is the response;

 

Our web team has advised us that there is a different way of calculating the review scores on products online. Please see below:

 

The review score is calculated using a combination of all expert and user reviews we have collected for a product. The effect each individual review has on the score  depends on various factors, such as:

 

  • Trust- Reviews from trusted, high-quality sources have higher importance.
  • Votes- Scores based on several votes are more reliable than scores with few votes.
  • Experts- Expert reviews are generally more important than user reviews.

When you read through that headphone product specifically you can see a real combination of positive and negative reviews of the product - everyone has a different view, just as you have your own view of the product. The role of reviews is to give you a variety of opinions that you can then use subjectively to make your purchase decision. We like to give our customers this variety of perspectives so they can choose for themselves. 

 

Given that I cant find any evidence of anyone else doing such a thing I can only conclude that NL doesnt accept the reviews posted by customers and those customers may not be aware that their opinions are not important given that none of this appeared to be disclosed when I attempted to write and submit my own review.

 

TLDR; your opinion isnt all that important to Noel Leeming and do not trust the rating system on their website, I would suggest look at amazon instead.

 

edited because I always make stupid typos.





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  #1517568 22-Mar-2016 13:28
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The best place for reviews is amazon. They seem largely uncensored and there is often a length Q&A section.

 

I'd never trust reviews on DSE/Noel Leeming/Harvey Norman etc. 

 

 


gzt

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  #1517571 22-Mar-2016 13:31
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Hmm. Not great if it is not local reviews. It says "Reviews powered by TestFreaks" there is an explanation there but I could not digest it...

 
 
 
 


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  #1517915 22-Mar-2016 19:26
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surfisup1000:

 

The best place for reviews is amazon.

 

 

 

 

This needs to be refined - Amazon UK is the site for honest reviews.

 

Example - telling it how it was - about Veet for Men

 

 

 


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  #1517925 22-Mar-2016 19:47
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A 'how do we achieve our ratings' link is needed on their website me thinks...


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  #1518338 23-Mar-2016 12:13
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Looking at the reviews on their site I noticed UK, American and Canadian flags under the reviewers' names so a pretty safe bet they're sourcing their reviews elsewhere. The question is: Does TestFreaks provide unfiltered reviews or can the retailer customise, or selectively display, reviews to encourage sales. 


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  #1518347 23-Mar-2016 12:27
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Those reviews are completely misleading and it makes your believe that the reviews are from people who bought from NL.

 

But on closer inspection it's like hey they are not even talking about the same product ie canadian version vs nz version and so on.


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  #1518504 23-Mar-2016 15:33
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Fred99:

 

surfisup1000:

 

The best place for reviews is amazon.

 

 

 

 

This needs to be refined - Amazon UK is the site for honest reviews.

 

Example - telling it how it was - about Veet for Men

 

 

 

 

 

Meh got nothing on this. US wins.





Involuntary autocorrect in operation on mobile device. Apologies in advance.


 
 
 
 


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  #1537798 21-Apr-2016 22:38
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I came across their reviews tonight when looking for a product. They appear to be  overseas reviews from other retailers, rather than from Noel Leemings customers, so I really do wonder what they are thinking of by using these reviews on their website. Also some of the reviews I read didn't seem to correspond with the product, and I think they maybe referring to an overseas model. I am guessing they have got the reviews to increase their google rankings.


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  #1537804 21-Apr-2016 23:00
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Amazon reviews are great but they tend to lump together reviews for very similar products.

 

For example if Seagate make a 500 gb portable drive and a 1 tb portable drive you will often find reviews for both sizes put into the same group.


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  #1537883 22-Apr-2016 08:33
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mattwnz:

 

I came across their reviews tonight when looking for a product. They appear to be  overseas reviews from other retailers, rather than from Noel Leemings customers, so I really do wonder what they are thinking of by using these reviews on their website. Also some of the reviews I read didn't seem to correspond with the product, and I think they maybe referring to an overseas model. I am guessing they have got the reviews to increase their google rankings.

 

 

 

 

If you go to the website of the outfit that supplies the reviews - top and center is why they use this review system:

 

 

 

 

Increase sales through the effective use of reviews

 

Add ratings and reviews to your website today — improve conversion rate and traffic.

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  #1537898 22-Apr-2016 08:48
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amiga500:

 

Amazon reviews are great but they tend to lump together reviews for very similar products.

 

For example if Seagate make a 500 gb portable drive and a 1 tb portable drive you will often find reviews for both sizes put into the same group.

 

 

 

 

I find Amazon reviews useless for anything more technically advanced than a toaster...

 

The number of 'couldn't pair bluetooth to the speaker - 1 star' or 'TV picture too bright - 1 star' reviews really gives you an insight into the people buying the kit!


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  #1537931 22-Apr-2016 09:47
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Dunnersfella:

amiga500:


Amazon reviews are great but they tend to lump together reviews for very similar products.


For example if Seagate make a 500 gb portable drive and a 1 tb portable drive you will often find reviews for both sizes put into the same group.



 


I find Amazon reviews useless for anything more technically advanced than a toaster...


The number of 'couldn't pair bluetooth to the speaker - 1 star' or 'TV picture too bright - 1 star' reviews really gives you an insight into the people buying the kit!



Umm burnt toast one star?




Involuntary autocorrect in operation on mobile device. Apologies in advance.


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  #1537935 22-Apr-2016 09:50
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Dunnersfella:

 

I find Amazon reviews useless for anything more technically advanced than a toaster...

 

The number of 'couldn't pair bluetooth to the speaker - 1 star' or 'TV picture too bright - 1 star' reviews really gives you an insight into the people buying the kit!

 

 

I actually look at the 1 and 2 star reviews only and use those to judge a product. If they are all from morons with things like "cant install drivers" and "setup was hard" and similar then it usually means the product is great.





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  #1537937 22-Apr-2016 09:55
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I got some new Bluetooth headphones for running and the gym off Amazon when I was in the US to replace my $10 Aliexpress ones which were brilliant but didn't survive a visit to the washing machine. They were only (from memory) US$20 but had great reviews from lots of people. The reality is they're terrible with crap sound and they're not particularly comfortable either. I really just don't know how anybody could think they were good.

 

 


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