Actually yes. Just because it is syndicated doesn't mean it isn't an advert.
The product mentioned is on sale at Bunnings NZ.
The author (Shireen Khalil), has a history of promoting products.
It is an advert.
Your claim this is advertising implies the NZHerald is compensated for running this article in the online edition lifestyle section.
I claim nzh is publishing this as an online interest article for benefit of the kind of reader that clicks these articles and reads them.