"News" sites that publish stories about "viral videos" with these headlines (all real, all from Stuff):
- The true story behind the love video that went viral
- Dancing cop video goes viral
- Video of selfie-obsessed girl goes viral
- Highway wee video goes viral
- Video of Thai leader 'petting' reporter goes viral
- Patrick Gower's 'thug life' goes viral
- Samsung's 'see through' truck goes viral
- One-guitar quintet goes viral
- Taupo policeman's dance duel goes viral
- Woman's 'leggings ain't pants' video goes viral
- Madcap machine work goes viral
- Hip-hop artist's video goes viral
- Teen's virtual duet with Jessie J goes viral
- Boy's cardboard arcade goes viral
- Amazing Games defensive display goes viral
- Gone viral: Bouquet toss fail
- Fear of flying? Don't watch this video
- Dog bites shark and goes viral
- Saudi 'no woman, no drive' parody goes viral
- Work-from-home mum's take on YouTube viral
- Pregnancy prank goes viral
- New Hampshire rap goes viral
- Maloney's son's grand final trip goes viral
- Helmet-cam cycle incident goes viral
- Flashmob dance proposal goes viral
- 'Life-affirming' electric wheelchair invented in Otaki goes viral
- Gay teen's abuse video goes viral
frankv:
What I don't get is who, once they've been baited to get ads onto their screen, clicks through to the ad? Surely I'm normal, and the whole concept of being misled into reading ads just angers *everyone*? And therefore, on principal, no-one clicks on the ads?
AND, surely the advertisers are aware of this, and that the ads are completely valueless to them too? So why would the advertisers pay any money for them? And, if advertisers don't pay, why is Stuff/NZH baiting people into viewing them?
Display ads come in many forms. Some need click (CPC Cost per click), some needs an action such as subscribing to a newsletter or downloading something (CPA Cost per action) and some pay just to be displayed (CPM Cost per mile).
Most banner ads with images are CPM - publishers get paid just for showing the ads. Most text ads are CPC and need a click.
People don't get this and still think that "Oh I never click so they never make money from me anyway"... How far from reality.
andrew027:
Wellington's cheapest coffee?
Does your kitchen need a detox?
Are we raising delicate children?
Can you train your cats to love you?
Any headline with a question mark can be answered with "No". It's called Betteridge's Law of Headlines.