A bit of a storm in a tea cup IMO. They aren't particularly funny, they aren't particularly offensive, and some of them are a bit crude and tasteless. But I do wonder about the people who seem to have nothing better to do than run round publicly taking offence at what are, essentially, nothing more than tacky schoolboy jokes.
At any rate, the real winners here are Wicked Campers themselves.
A tiny little van rental coverage that probably has next to no advertising budget has had prominent national media coverage across radio, TV and print for months now. All for the cost of a few cans of spray paint. If it wasn't for this, probably virtually no one would have heard of them.
I hope their marketing manager is getting a nice bonus.
You are so right! All they have to do is tweak the ads a little bit to stay within the law & they win! How about Snow White helping a little old lady cross the road? Make the ads even quirkier & tell the van renters why they had to change the ads.