Advertisement time on Newstalk ZB and other radio stations: How much is too much?

Forums › Off topic › Advertisement time on Newstalk ZB and other radio stations: How much is too much?

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Handle9

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#1691450 17-Dec-2016 15:00

tdgeek:

What a useless thread. There are people that like JUST the facts. There are people that enjoy the social interaction that talkback provides. No one is wrong, and what grates about these never-ending threads is I want this, so everyone else is an idiot. Have none of you heard about choice? And we aren't sheep? Choice is everywhere, use it.

If the thread is so useless then why are you ranting? Most of the discussion seems fairly reasonable to me. Maybe you could exercise a choice and not participate if all you are going to do is attack others.

tdgeek

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#1691711 18-Dec-2016 12:31

Handle9:
tdgeek:

What a useless thread. There are people that like JUST the facts. There are people that enjoy the social interaction that talkback provides. No one is wrong, and what grates about these never-ending threads is I want this, so everyone else is an idiot. Have none of you heard about choice? And we aren't sheep? Choice is everywhere, use it.

If the thread is so useless then why are you ranting? Most of the discussion seems fairly reasonable to me. Maybe you could exercise a choice and not participate if all you are going to do is attack others.

No rant, it was a perfectly reasonable comment. And accurate. On every point. As to attacking others, read my post. And attacking others is often rife here, which is a pity.

As to the topic, use choice. Use RNZ as that's ad free, paid for by the taxpayer. Or pay for a service that suits.

nitrotech

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#1691772 18-Dec-2016 15:32

The OP raises a good point and let me tell you that it's an issue that the programmers of the radio stations mentioned spend a lot of time debating.

Believe it or not there is a lot of research that goes into commercial breaks - listener groups are tested on length of breaks, length of individual commercials and ad break composition.

Focus groups have been created through the years to grapple with high commercial content and there have been cuts at times to inventory levels.

The problem is $ in a sector where revenue is hard to come by, with 26 stations cutting breakfast inventory by 1 minute per hour (eg 3 mins total) lets say the average was $50 per minute * 3 * 26 = $3,900 per day = $78,000 per month = almost 1 million dollars per year.

I don't think we'll see any major change soon.

SepticSceptic

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#1692084 19-Dec-2016 10:49

Advertising is useful, to a limited degree.

On FTA TV Shows and Movies, I can accept advertising, because the broadcasters are providing a service that advertising pays for.

However, I don't need to be told at every ad break during a TV show or movie about the same product or service ad-nauseam. I've seen it once, I have been advised, I don't need or want to be constantly barraged by the same advertising, It's REALLY OFF-PUTTING, and will discourage me from using your services or products.

Radio advertising is a little different, as perhaps the listeners are more transient ? If you dont like the station, or don't find it compelling listening, then tune to a different station. Aural capture could well be harder than visual capture, but I don't listen to talk-back radio, so that maybe a different scenario as compared to music radio.

Mainstream Music radio tends to advertise briefly at 20 mins past the hour, more at 40 mins, and then a advert break at a couple of minutes before the hour., DJ drivel not withstanding.

richms

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#1692143 19-Dec-2016 12:04

When I used to consume radio in the car, in the dark pre-smartphone days I would just hammer thru the presets whenever ads or talking came on, get all the way thru all the useful stations and nothing worth listening to and then back to the overplayed "cd" that was in the thing in the car with its assortment of MP3s on it.

Richard rich.ms

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