Some of their pricing seems remarkably like DSE. For example one month the Canon 1300 D will be $799.00. Next month it will be something like $799.00 with 20% off. Month after that it will be $599.00. Then it starts all over again. Bet they are selling very few cameras, I have never seen anyone looking at a camera except for the GoPro type. I think they have the fancy cameras right at the entrance to create the impression of being a quality tech shop.