Like "Champagne", or "Chianti" and so on... Scotch Whisky Association one of the first to apply for geographical indication in New Zealand.
Scotch Whisky is one of the first applications to be listed on New Zealand's register of geographical indications (GIs) - a sign used on wines and spirits from a specific area which have a quality, reputation or other characteristic linked to that location.
Scotland's national drink was one of the first GI applications to appear on the New Zealand Intellectual Property Office site when the regime went live in July. Once accepted, 'Scotch Whisky' will have protection as a registered GI in New Zealand from the genesis of the country's registration regime. New Zealand's GI scheme is designed to give greater legal protection to domestic and international wines and spirits and protect consumers against fakes.