Wow. You cant compare Trump doing something unrelated to his role, to a satellite launch company launching a satellite. It cost them money, it will earn no revenue, and its a temporary feel good factor, as compared to what humans normally do, take, take, take.
Regardless of who does it, it's an egotistical thing to do.
The only difference is who's done it, and that's how you're justifying it being OK.
If Trump had done it, it would have cost him money, it would earn no revenue but oh, it wouldn't have feel good factor. Why not?