Lias:
I'd love to know how many places are actually fully PCI DSS compliant (by way of independent audit, not self reporrting). To quote my former manager at a mutli-billion turnover retailer "Have you SEEN those requirements.. we will NEVER be compliant"
I bet the banks and card providers would love to know who isn't, too. It is far lower percent than it needs to be, but I think it's at least moving in the right direction. And honestly, the requirements aren't that onerous, the problem is so many places just have legacy implementations and systems that didn't consider security at all.