I couldn't think of anything worse as a consumer - not everything needs to be a bloody subscription quite frankly. And online shopping is not always convenient IMO (and I say this even though my entire job is online shopping).
Sometimes you really do just want to get a simple item from the shop you're already at/going to, and I think this is even more the case with household items that you might buy from say the supermarket or somewhere like a Bunnings/M10/The Warehouse/Kmart.
Yeah, waiting for a loaf of bread to turn up is not going to work.
OTOH our cats eat a bag every two weeks, pretty much on the button. We don't subscribe but I see there are businesses that will send you a bag every x weeks by courier.
Quite by chance I heard a snippet of radio about this business:
Online shopping has disrupted every other sector of retailing - why not supermarkets too?
Many of the issues laid out in this thread as barriers to entry into bricks and mortar have a much different impact for an online entrant.
e.g. no expensive, prime property required.