They were $9 for a two pack on Tuesday which was equivalent with the first light patties.
They do need to bring the price down but I guess they need to start some where. The technology behind it is pretty cool and is scalable so the next 5 or so years will be interesting.
~$40/kg - a bargain ... not
If all these clever vegetable products use so much less of everything as inputs, how come they're between 50% and 100% more expensive than up-market real-meat equivalents?
Looking on Countdown's web-site, you could spend as much as $30/kg for venison patties or $35/kg for Wagu beef patties, but around $20/kg will get you Angus beef patties.
"Cheap" (by Countdown standards) BBQ patties are around $11.50/kg
So, being good for the planet and good for your diet is fine for rich folks but out of reach for poor folks, then.
And we wonder why we have big health disparities.
This doesn't seem quite fair. It is a cutting edge technological break through. They have inserted genes from a soy plant into a fungus and replicated the taste, texture and sight of meat. Sure it isn't cheap but it is a similar price as salmon. The patent holders have a huge amount of R&D to recover and capital to be able to scale up. These products will only get cheaper over time, while animal products will go up in price.
Blaming the price of products like this for health issues is like blaming the price of tesla Xs for carbon emissions.