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  # 236039 16-Jul-2009 11:31
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Compression/limiting reduces dynamic range. Think of someone shouting and whispering: the shout is significantly louder than the whisper. With compression, the shout is "pushed" down and the whisper is loudened, thus reducing dynamic range. So, in a sense, it's true that the adverts are not technically louder than the programmes they interrupt; if you measured the loudest noise from the programme (let's imagine a gunshot, for example) you would find it to be no quieter or louder than the volume of the adverts. The key difference is that the adverts have been so heavily compressed (up to the limit allowed for broadcast) that every sound within is at maximum volume - there are no quiet bits.




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  # 236194 16-Jul-2009 17:03
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I cannot afford the ad removing device so stuck with the ads the worst is the amount of times they repeat themselves I cut the volumn and take a walk till they finished.

 
 
 
 


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  # 236373 17-Jul-2009 10:11
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We mute ads, always.




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  # 236389 17-Jul-2009 10:35
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Asmodeus: I hate any ad where they yell at you  like the stupid Godfreys vacuum cleaners, Discount tyres, Harvey Norman and that stupid EAsy off bam crap. I mean I can really do without being bellowed at about toilet cleaner...

Not to mention the Woolworths Weekend Windback!

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  # 236396 17-Jul-2009 10:42
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I dislike "Brand power" and the like, trying to make out they are doing a community service pfft.


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  # 236397 17-Jul-2009 10:53
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I cant stand that big save lady with the awful big toothed grin that I would love to smack off her face.

/not violent really




For billions of years since the outset of time, every single one of your ancestors survived, every single person on your Mum and Dads side, successfully looked after and passed onto you life.  What are the chances of that like?

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  # 236398 17-Jul-2009 10:53
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I hate any ads where a "celebrity" sells out and endorses a product. like Stephen Flemming and his heat pumps or Richard Hammond and XT.
i liked Hammond now he has just sold out.

 
 
 
 


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  # 236399 17-Jul-2009 10:55
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jamesvini: I hate any ads where a "celebrity" sells out and endorses a product. like Stephen Flemming and his heat pumps or Richard Hammond and XT.

i liked Hammond now he has just sold out.


oh on that note, I now hate Colin Meads with a passion!  I know that isnt a very kiwi thing to say, but I would love to make him swallow a whole bottle of silverhorn and see if that makes him a verna even more frisky, I mean really Colin, we dont want to know!




For billions of years since the outset of time, every single one of your ancestors survived, every single person on your Mum and Dads side, successfully looked after and passed onto you life.  What are the chances of that like?

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  # 236411 17-Jul-2009 11:33
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jamesvini: I hate any ads where a "celebrity" sells out and endorses a product. like Stephen Flemming and his heat pumps or Richard Hammond and XT.

i liked Hammond now he has just sold out.


I heard (unofficially from someone in the ad agency that made those ads) that Hammond was paid over 500k for the XT contract

Id sell out for that too Wink




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  # 236422 17-Jul-2009 11:56
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yeah well i would support aids cream for that much money.

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  # 236425 17-Jul-2009 11:59
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jamesvini: yeah well i would support aids cream for that much money.


What you dont like aids?

http://upload.wikimedia.org/wikipedia/en/thumb/c/cc/SouthPark602.jpg/200px-SouthPark602.jpg





For billions of years since the outset of time, every single one of your ancestors survived, every single person on your Mum and Dads side, successfully looked after and passed onto you life.  What are the chances of that like?

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  # 236437 17-Jul-2009 13:20
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jamesvini: I hate any ads where a "celebrity" sells out and endorses a product. like Stephen Flemming and his heat pumps or Richard Hammond and XT.

i liked Hammond now he has just sold out.


Surely selling out is the best part about being a celebrit, and the whole point.    If you are a celebrity and don't get paid heaps of money for one days work, then you aren;t doing it right :D

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  # 236441 17-Jul-2009 13:27
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It depends. I never considered Richard Hammond to have any kind of integrity to "sell out". Or Stephen Fleming for that matter, his cricketing skills aren't dependent on his supporting Fujitsu or not.

Musicians on the other hand (at least certain kinds), some actors, etc have a certain "authenticity" about them, which is what made them famous. When they abuse this to cash in on their celebrity, I think that's where there's a problem.

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  # 236445 17-Jul-2009 13:49
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Balchy:  I know that isnt a very kiwi thing to say


Nah don't feel bad, he was a good sportsman but hardly an Ed Hilary or Kate Shepherd. Kiwi's have a tendency to get all prescious about their Rugby players. NOT I!




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  # 236448 17-Jul-2009 14:03
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BurningBeard:
Balchy:  I know that isnt a very kiwi thing to say


Nah don't feel bad, he was a good sportsman but hardly an Ed Hilary or Kate Shepherd. Kiwi's have a tendency to get all prescious about their Rugby players. NOT I!


+1 - Neither.





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