Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


3g



324 posts

Ultimate Geek
+1 received by user: 22


Topic # 80011 25-Mar-2011 17:08
Send private message

I've had quite a few friends ask me why on earth "Magnum Mac" decided to change their name to Yoobee?

Any ideas?

I'm thinking that somebody in their marketing team thought it was good to have a non-limiting name that allows them to sell a wider range of products? Pity they had to choose a name that imho would be better suited for a chew-toy for a dog 8-).

NH 

Create new topic
536 posts

Ultimate Geek


  Reply # 451842 25-Mar-2011 17:32

"Who will you be?"

I iz your trusted friend
5762 posts

Uber Geek
+1 received by user: 134

Mod Emeritus
Trusted
Lifetime subscriber

  Reply # 451854 25-Mar-2011 18:55
Send private message

They did say they'll diverse into more than just Apple products when they rebranded to YooBee.. but no reasoning behind the exact naming of "YooBee". However as MakNZ said, it could be of that marketing ploy of "Who will YooBee?"




Internet is my backyard...

 

«Geekzone blog: Tech 'n Chips Takeaway» «Personal blog: And then...»

 

Please read the Geekzone's FUG

 


 
 
 
 


1163 posts

Uber Geek


  Reply # 451861 25-Mar-2011 19:30

3g: I've had quite a few friends ask me why on earth "Magnum Mac" decided to change their name to Yoobee?

Any ideas?

I'm thinking that somebody in their marketing team thought it was good to have a non-limiting name that allows them to sell a wider range of products? Pity they had to choose a name that imho would be better suited for a chew-toy for a dog 8-).

NH 


I thought it sounded like a japanese or chinese name.

72 posts

Master Geek
+1 received by user: 1


  Reply # 451879 25-Mar-2011 20:44
Send private message

I think they changed from Magnum Mac because there has been some rumors going around that Apple is wanting to launch an official store. I know that may be a false rumor but I was told by the owner of the Yobee Newmarket building in Auckland that Apple wanted to purchase the building but didn't because of the lease agreement.

So Renaissance changed the name to differentiate from the soon to be Apple Store?

6433 posts

Uber Geek
+1 received by user: 1570


  Reply # 451893 25-Mar-2011 21:10
Send private message

yoobee.... willing to buy really expensive products.

1157 posts

Uber Geek
+1 received by user: 142

Trusted

  Reply # 452104 26-Mar-2011 16:14
Send private message

Former Renaissance employee, one of many made redundant this year.
In recent years R had aquired Magnum Mac, Natcoll, Student IT, and they have all their existing brands, Insite, Conduit etc etc. The main reason was to make one integrated brand for all products and services. At one point I remember being told that R was running 200+ domain names, and perhaps a dozen 0800 numbers. So the idea is to have one website, one phone number.
Fairly goofy name, IMHO.

Cheers,
Joseph

1157 posts

Uber Geek
+1 received by user: 142

Trusted

  Reply # 452105 26-Mar-2011 16:16
Send private message

There was also a fiasco around the branding, they had the new logo and artwork etc all done, then entirely cancelled it, and started again and ended up with the current look. I recall also the board of directors was presented with lots of options of names, and YOOBEE is the one they chose.

Aussie
4120 posts

Uber Geek
+1 received by user: 1137

Trusted
Subscriber

  Reply # 452121 26-Mar-2011 17:10
Send private message

NonprayingMantis: yoobee.... willing to buy really expensive products.


Yoobee... slaves to the "i" products??
yoobee... putting heaps in our bank, chur?

99 posts

Master Geek
+1 received by user: 2


  Reply # 452127 26-Mar-2011 17:44
Send private message

I recently heard that when explaining to employees the new branding they said they decided on Yoobee because it was "web 2.0" sounding.

Possibly not accurate, but something I was told.

447 posts

Ultimate Geek
+1 received by user: 1


  Reply # 452181 26-Mar-2011 19:58
Send private message

You have to read it like you're a pirate. ARRRRRR YOOBEE SEALIN ME GROG WENCH!

Create new topic



Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

New Zealand hits peak broadband data
Posted 18-Jan-2018 12:21


Amazon Echo devices coming to New Zealand early February 2018
Posted 18-Jan-2018 10:53


$3.74 million for new electric vehicles in New Zealand
Posted 17-Jan-2018 11:27


Nova 2i: Value, not excitement from Huawei
Posted 17-Jan-2018 09:02


Less news in Facebook News Feed revamp
Posted 15-Jan-2018 13:15


Australian Government contract awarded to Datacom Connect
Posted 11-Jan-2018 08:37


Why New Zealand needs a chief technology officer
Posted 6-Jan-2018 13:59


Amazon release Silk Browser and Firefox for Fire TV
Posted 21-Dec-2017 13:42


New Chief Technology Officer role created
Posted 19-Dec-2017 22:18


All I want for Christmas is a new EV
Posted 19-Dec-2017 19:54


How clever is this: AI will create 2.3 million jobs by 2020
Posted 19-Dec-2017 19:52


NOW to deploy SD-WAN to regional councils
Posted 19-Dec-2017 19:46


Mobile market competition issues ComCom should watch
Posted 18-Dec-2017 10:52


New Zealand government to create digital advisory group
Posted 16-Dec-2017 08:47


Australia datum changes means whole country moving 1.8 metres north-east
Posted 16-Dec-2017 08:39



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.