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  # 550719 27-Nov-2011 23:13
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mattwnz:
P1n3apqlExpr3ss: Since when are sales a bad thing? Unless its Rebel Sport or Briscoes...


Add a multitude of other NZ stores now pricing that way too. They aren't really sales, just bringing down the price to what it is elsewhere.


Briscoes do it all the time, their sale price is the normal price elsewhere




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  # 550721 27-Nov-2011 23:16
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itxtme: 

Its simple, cannibalize your sales or someone else will, they do it in an attempt to promote brand loyality, while improving or holding market share 


As a retailer what's smart about cannibalising your sales.  Improving or retaining market share while sustaining a loss isn't smart business in my books, then again I'm not a retailer.




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  # 550724 27-Nov-2011 23:30
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itxtme:
Technofreak:
NZRobin: I also don't mind the sales it's just the American jargon when it has no relevance here.


Ditto

So far as being a consumer goes the sales are great, so far as being a retailer (which I ain't) it seems that some are in a race to cut their own throats and those of their competitors.


Its simple, cannibalize your sales or someone else will, they do it in an attempt to promote brand loyality, while improving or holding market share?


Sometimes sales with loss leaders are part of the marketing budget, where it gets the companies name out there.

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  # 550748 28-Nov-2011 07:16
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Technofreak:
itxtme: 

Its simple, cannibalize your sales or someone else will, they do it in an attempt to promote brand loyality, while improving or holding market share 


As a retailer what's smart about cannibalising your sales.  Improving or retaining market share while sustaining a loss isn't smart business in my books, then again I'm not a retailer.


Nothing is smart about doing it, nothing at all - as long as you are a monopoly, otherwise as the phrase says, somebody else will and you will be left behind

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