How to motivate a big telco to give consumers more value...

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Forums › New Zealand Broadband › How to motivate a big telco to give consumers more value...

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freitasm

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#798534 12-Apr-2013 17:20

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You mean ARPU?

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Talkiet

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#798535 12-Apr-2013 17:21

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DonGould: [comment deleted[
Raise APRU

If we want more data at the high end, without it costing us a fortune, then we have to drive the APRU up by energizing those low end subscribers to spend and use more.

We clearly need to do more to inspire them with content and technology that will use more.

I appreciate the general acceptance that some of us here know what we're talking about from both sides (users and builders)...

But I am afraid that knowing the theory is something that a 1st year economics student could grasp - I can play tennis, but I'm not going to be competitive on the US Pro tour.

I also disagree that the object should be to increase usage. The object should be for people to use the internet without unreasonable concern for usage or price. The _vast_ majority are in that situation at the moment and I dare say with near certainty, those that 'need' multi-terabyte plans are not likely to be hit by unexpected bills.

And it's ARPU - not APRU. I was going to let it go as a typo but you did it twice I'm afraid.

Cheers - N

Please note all comments are from my own brain and don't necessarily represent the position or opinions of my employer, previous employers, colleagues, friends or pets.

Handle9

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#798540 12-Apr-2013 17:38

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Dom, you have missed the obvious conclusion - that you don't place a high value on the high level of service which you obviously want. If it was valuable to you then you would be prepared to pay a high price for it.

plambrechtsen

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#798701 13-Apr-2013 09:32

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Talkiet: And it's ARPU - not APRU. I was going to let it go as a typo but you did it twice I'm afraid.

As I remember years ago when I first heard the term and was told it's said ArrPoo... Or said similar to someone we all know:

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