DonGould: [comment deleted[
If we want more data at the high end, without it costing us a fortune, then we have to drive the APRU up by energizing those low end subscribers to spend and use more.
We clearly need to do more to inspire them with content and technology that will use more.
Please note all comments are the product of my own brain and don't necessarily represent the position or opinions of my employer, previous employers, colleagues, friends or pets.
Talkiet: And it's ARPU - not APRU. I was going to let it go as a typo but you did it twice I'm afraid.