Did Chorus just change their logo to a purple circle?

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Goosey

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#2044072 26-Jun-2018 13:05

alasta:

Goosey:

Im just amazed that a mainly 2nd tier company i.e. doesnt deal with every day average joe public (with most business comming from contracts/tenders/developments/ISP orders)...wants to invest in a new brand. Nothing wrong with the old one or did someone spin them some garbage and show some skewed 'research' to suggest their brand was tired? Some massive companies out there in the world have NEVER changed logo.

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".

Chorus seem to be trying to protect their revenue base by promoting the use of wired connections to the general public. Clearly they see Spark's low usage wireless plans as a commercial threat.

They could still achieve this by effective marketing, telling people to trust wired.

Remember, Chorus may own the copper, but not all fibre. e.g. ChCh, Id say Chorus has maybe less than 10% stake in the fibre resell market here.

Goosey

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#2044074 26-Jun-2018 13:08

Nate001:

Goosey:

Im just amazed that a mainly 2nd tier company i.e. doesnt deal with every day average joe public (with most business comming from contracts/tenders/developments/ISP orders)...wants to invest in a new brand. Nothing wrong with the old one or did someone spin them some garbage and show some skewed 'research' to suggest their brand was tired? Some massive companies out there in the world have NEVER changed logo.

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".

Don't forget Chorus is publicly listed so they do have to keep somewhat of a good image through sponsor ships etc, even if they don't deal with average Joe.

The old logo was much more pleasing to look at. Can't wait for the purple circles to start appearing on their vans... I don't understand company obsessions with re branding, look at brands such as Ford, their logo has been the same since the Model T, 110 years ago.

Yep, plenty of major companies still achieve good corporate image to their shareholders and general community without logo changes and re-brands. The average joe is getting smarter... and posing the question 'if you really want to add value, please be more competitive, i dont care if you look flash, I just want you to provide reliable, trusted and value for money services".

The world is a changing place.... rebrands should only be for companies in need of a serious makeover (so they can sell it), or changing direction and letting go of anything they used to do.

mdooher

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#2044077 26-Jun-2018 13:14

So now they have the same purple as Spark....

Matthew

Goosey

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#2044087 26-Jun-2018 13:29

ANZ is a good example. makes lotsa cash, spends millions on advertising and sponsorship.... but really all they need is to offer a great service with low fees and hassles and Jo average will love them more.

The world is no longer staying loyal to companies who support communities (well to some regard)... the worlds people are more and more all about 'themselves' e.g. millennials.

quickymart

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#2046592 30-Jun-2018 22:28

Goosey:

Dont get me started as to why Chorus sponsor the "AM Show", once again average joe listener isnt going to (or need to for that matter), want to call chrous and say "Hey mate, can you run me a telephone wire please...the one that I cant get some internets on".

Actually, that happens every single day.

insane

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#2046601 30-Jun-2018 23:03

Goosey:

Yep, plenty of major companies still achieve good corporate image to their shareholders and general community without logo changes and re-brands. The average joe is getting smarter... and posing the question 'if you really want to add value, please be more competitive, i dont care if you look flash, I just want you to provide reliable, trusted and value for money services".

The world is a changing place.... rebrands should only be for companies in need of a serious makeover (so they can sell it), or changing direction and letting go of anything they used to do.

Rebranding is not something done on a whim, they would have done extensive market testing before making such a big change. They clearly want to shift where they are positioned and how they are perceived in the market as a company, and rebranding is just one of the tools they have to do that. They are coming under increased pressure from Spark and other wireless broadband providers, so going after new markets such as the semi-recently announced broadcast over fibre and community wireless initiative appear to be their strategy of making themselves more relevant to Kiwis.

This is a good sign, shows they are serious about not keeping with the status quo.

/and no I don't work for Chorus :)

mdooher:

So now they have the same purple as Spark....

Quite different really, primary colour look to be shades of plum, with secondaries of blue, mid purple and tangerine. A far more useful colour pallet and one better suited to digital.

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