Lias: ..... Yet the unlimited wireless plans rate limit after what, 22gb? If the rate limiting kicked in after a few hundred gb, I think it would be much more palatable.
This simply isn't possible with the present resources. The total number of Gb's a wireless tower can dispense in a month is limited by the radio bandwidth available. By allocating customers a limited slice, everyone gets a fair go. If the Telco's dramatically upped everyone's data cap today, the towers would be swamped tomorrow and everyone's experience would be worse. A data cap allows the customer to self moderate - unlimited or very large caps means the customer gets limited by the next weakest link in the network and looses control of the quality of their service.
Unlimited wireless has been tried overseas in places and it was a failure that left everyone unhappy.