I just had some swiss (.ch) friends of the family around. He is a microsoft consultant in .ch and we got to talking. I showed him Snap's website and the plan that I am on.. his first reaction was, pointing, "what is that 25GB?"
I told him it was the data cap. He looks.... blanky. I explain what that is. He laughs.
New Zealand Broadband, people from other countries think it is a laugh.